LittleMissMatched(TM) Enlists Imerex to Provide Advanced Online Marketing Solutions...

LittleMissMatched(TM) Enlists Imerex to Provide Advanced Online Marketing
Solutions for Its E-Commerce Site

NEW YORK, Sept. 2 /PRNewswire/ -- LittleMissMatched(TM), the
groundbreaking company that began with the kooky idea to sell colorful
missmatched socks in odd numbers, announced today it has enlisted Imerex,
Inc., a full-service online marketing firm ( http://www.imerex.com ), to
provide advanced online marketing strategies for its e-commerce site,
www.littlemissmatched.com .
Imerex develops and manages strategic online marketing campaigns, created
and executed with Internet user behavior at its core, for a variety of
business-to-consumer, business-to-business and social networking clients. The
Imerex closed-loop, iterative process integrates web site usability, search
engine marketing, search engine optimization and conversion rate optimization
to build brand equity and achieve a greater return on investment.
"Imerex's distinct approach to online marketing is in line with
LittleMissMatched's creative spirit and unique business strategies. We are
confident in their ability to identify exciting opportunities for the brand,
which will in turn drive traffic and increase revenues," said Jonah Staw,
co-founder and CEO of LittleMissMatched.
"We are very excited to partner with LittleMissMatched in helping grow its
e-commerce business while also helping to build this unique lifestyle brand
online," said George Stolpe, head of business development at Imerex.
"LittleMissMatched is a fun, exciting and creative brand, ideally suited to
the online environment. We are looking forward to increasing awareness,
traffic and conversions to www.littlemissmatched.com , where the fans of the
brand can go to a single destination for all things missmatching."
About LittleMissMatched(TM)
LittleMissMatched is the groundbreaking company that inspires creativity
and individuality through their breadth of fashion, home and lifestyle
products. The company launched in 2004 with a collection of mismatched socks
sold in odd numbers to encourage girls of all ages to express themselves each
and every day of the year. Their "nothing-matches-but-anything-goes"
philosophy knocked people's socks off and sales jumped from $5 million to $25
million in just three years. Today, the LittleMissMatched product line
includes everything from socks, winterwear and sleepwear to books, bedding and
furniture for mismatched mavens of all ages. LittleMissMatched products range
in retail price from $5 to $1,200 and are available at specialty boutiques and
department stores nationwide including Macy's, FAO Schwarz, Bed, Bath & Beyond
and J.C. Penney as well as online at www.littlemissmatched.com where
additional information may be found.
About Imerex, Inc.
Imerex, Inc., a leading full-service Internet marketing firm, creates and
manages strategic online marketing programs for a variety of
business-to-consumer, business-to-business and social media clients. Its
closed-loop, iterative process integrates web site usability, search engine
marketing, search engine optimization and conversion rate optimization to
build brand equity and achieve a greater return on investment. Imerex clients
can increase e-commerce conversion rates, gain more qualified online leads,
and launch and expand social networking platforms to grow and monetize their
sites. For more information, please visit www.imerex.com
SOURCE Imerex, Inc.

Jessica Varon, LittleMissMatched, +1-212-229-1400, x122,
Jessica@littlemissmatched.com; George Stolpe, Imerex, Inc., +1-941-953-9449,
x215, Gstolpe@imerex.com