At NVISION 08, Total Immersion Takes Home Award for Best Application of Visual Computing

LOS ANGELES--(Business Wire)--
Total Immersion (www.t-immersion.com), the global leader in
augmented reality, announced today that the company received the award
for Best Application of Visual Computing at the just-concluded NVISION
08 Visual Computing Conference in San Jose, Calif.

Total Immersion was selected from a field of 60 companies for its
concept of augmented reality, which, in the words of the show
organizers, "combines features of the real world with a
virtual environment."

At NVISION 08, the company took part in the visual computing
industry's First Emerging Companies Summit. The two-day conference,
held on August 26-27, was aimed at entrepreneurs, venture capitalists,
and investment bankers interested in learning more about both visual
and high-performance computing applications.

"The Emerging Companies Summit gathered together 350 people from
60 up-and-coming visual companies to collaborate and learn from one
another," said Jeff Herbst, vice president of business development at
NVIDIA, which organized NVISION 08. "These companies have produced
some of the most exciting innovations in visual computing that have
been seen in years."

"Given the caliber of those participating at the NVISION Emerging
Companies Summit, we're gratified and honored to receive this
recognition," said Bruno Uzzan, CEO, Total Immersion. "Augmented
reality, or AR, is among the most compelling technologies in marketing
today, and its appeal is growing dramatically. With AR, the virtual
world literally leaps out of the screen into the real world to
captivate audiences with 3D, interactive brand experiences. Our AR
makes it possible to supercharge a marketing campaign by offering
effects never before possible in real-time."

Total Immersion designs and produces innovative, interactive brand
marketing experiences, serving diverse business segments on a global
basis, including theme parks and attractions, special events and
promotions, retail, and other digital marketing environments. The
company's innovative solutions provide powerful added value to brands
interested in furthering engagement and experiential relationships
with their customers. Total Immersion serves automakers such as
Infiniti, Renault, GM, Peugeot and BMW, theme parks such as Six Flags
and Futuroscope, and a host of clients in media/broadcasting,
toys/gaming and retail.

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in
augmented reality. Through its patented D'Fusion(R) technology, Total
Immersion blurs the line between the virtual world and the real world
by integrating real time interactive 3D graphics into a live video
stream. Founded in 1999 by Bruno Uzzan and Valentin Lefevre, Total
Immersion is based in France and maintains a U.S. presence in Los
Angeles. Its solutions are also available through a network of
resellers worldwide.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2008