Samsung Mobile Offers Gamers a Chance to Win Two Trips to the World Cyber Games 2008...

Samsung Mobile Offers Gamers a Chance to Win Two Trips to the World Cyber Games 2008 Grand Final

DALLAS--(Business Wire)--
Samsung Telecommunications America (Samsung Mobile), a subsidiary
of Samsung Electronics Co., Ltd., which is the worldwide partner of
the World Cyber Games (WCG), today announced two opportunities for
gamers to win a chance to attend the WCG 2008 Grand Final in Cologne,
Germany this November.

Now in its second year, Samsung Mobile will host the Samsung
Mobile Challenge at World Cyber Games events in 10 countries around
the world, ending with the Grand Final. The E For All Expo, a premier
consumer gaming event held in Los Angeles, will serve as the location
for the WCG USA 2008 National Final. From October 3-5, Samsung Mobile
will offer the opportunity for the general public to enter the Samsung
Mobile Challenge as a walk-up contestant with a chance to win cash,
prizes and a trip to the WCG 2008 Grand Final in Germany to play for
even more prizes.

The Samsung Mobile Challenge will feature the recently launched
SAMSUNG INNOV8 and M3510 as the official mobile phones of the World
Cyber Games. Participants will have the opportunity to play Asphalt 4:
Elite Racing, developed by Gameloft, the official game of this year's
Samsung Mobile Challenge. The game puts the user in the driver seat of
10 dream cars and motorcycles with amazing 3D environments and various
racing modes in different global locations like Paris, Shanghai and
New York City.

In addition to its presence at the E For All Expo, Samsung Mobile
is offering gamers a chance to play Jet Set Racer, a game inspired by
Asphalt 4: Elite Racing, on Samsung Mobile's Web site. Users can log
on to http://wcg.samsungmobile.com beginning September 2 to compete
against other players in the online racing competition where the
driver must become the most prestigious racer and achieve a high
score. The competition ends September 28 and high scoring players will
win Samsung mobile phones and/or games and the highest scoring player
will win a trip to the WCG 2008 Grand Final in Cologne.

For complete rules and regulations, please visit
http://wcg.samsungmobile.com. For more information on the World Cyber
Games, please visit www.worldcybergames.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary
of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets and telecommunications products throughout North
America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2007 consolidated sales of US$103.4 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the
company consists of five main business units: Digital Media Business,
LCD Business, Semiconductor Business, Telecommunication Business and
Digital Appliance Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games (www.worldcybergames.com) is the premiere
blue chip global e-Sports tournament and festival, with well over 700
players from more than 70 countries participating annually. Founded in
2000 and credited with launching the professional careers of many of
the planet's top competitive video game players, the World Cyber Games
uses a yearlong tournament format, which begins with online, regional
and national competitions in each country. National finalists then
convene to compete in the ultimate international tournament in
e-Sports, The World Cyber Games Grand Final, where each country's best
players battle for the largest and most prestigious prizes in
competitive gaming. The WCG 2008 Grand Final will be in Cologne,
Germany November 5-9.

MWW Group on behalf of Samsung Mobile
Tracy Calabrese, 972-301-5406
tcalabrese@mww.com

Copyright Business Wire 2008