ReachMD XM 157 to Present Stand Up To Cancer Special as the Only Live Simulcast on...

ReachMD XM 157 to Present Stand Up To Cancer Special as the Only Live
Simulcast on XM Satellite Radio for Health Care Professionals
In addition, ReachMD and Stand Up To Cancer launch a new series in the field
of cancer research.

CHICAGO, Sept. 2 /PRNewswire/ -- ReachMD(TM) announced today that it will
offer the exclusive XM Satellite broadcast to health care professionals of
Stand Up To Cancer, the ground-breaking cancer research fundraising event
to air Friday, September 5. ReachMD XM 157 joins the major TV networks of
ABC, CBS and NBC in simultaneously broadcasting the special live and
commercial-free event at 8pm ET and PT, 7pm CT and MT.
As a lead-in to the live simulcast, ReachMD XM 157 will broadcast
exclusive interviews especially for physicians, nurses, and their patients to
hear updates on cancer research and this innovative research grant program.
The interviews feature Dr. Phillip Sharp, MIT Cancer Institute Professor and
former director of MIT's Center for Cancer Research and chair of the
Scientific Advisory Committee; and Dr. Raymond N. DuBois, provost and
executive vice president of University of Texas' M.D. Anderson Cancer Center
in Houston.
In a continuing partnership following the event broadcast, ReachMD will
report on the progress made by the innovative Stand Up To Cancer research
model and their scientists to see how this effort is paying dividends in the
research and academic community.
In announcing the partnership, Gary Epstein, CEO of ReachMD, said, "Our
core audience is dedicated to understanding, implementing and disseminating
best practices in medicine, science and patient care throughout the world.
This connection with ReachMD provides Stand Up To Cancer an ongoing platform
to update and inform the medical community with the exciting progress of its
efforts."
ReachMD allows healthcare professionals to access medical communication,
information and education through its multi-media platform of on-air radio
broadcasts on XM Satellite Radio Channel 157, as well as online live streaming
and on-demand downloadable podcasts at http://www.reachmd.com.
About Stand Up To Cancer
An innovative approach to research designed to bring together the best and
brightest investigators from leading institutions around the world. This
unique initiative, which will foster scientific collaboration and accelerate
the discovery of new therapies, will be administered by the American
Association for Cancer Research (AACR) under the direction of a Scientific
Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., Institute
Professor at the Massachusetts Institute of Technology and the David H. Koch
Institute for Integrative Cancer Research at MIT.
Leading philanthropists, organizations and corporations that support the
Stand Up To Cancer mission include the Sidney Kimmel Foundation as well as
Major League Baseball, Amgen, AARP, Bloomberg Philanthropies, GlaxoSmithKline,
Inter-American Development Bank (IDB), Revlon, Wallis Annenberg & The
Annenberg Foundation, Alliance for Global Good, Lee Jeans, New York Giants,
Philips, Saks Fifth Avenue, Steve Tisch, Stonyfield Farm, The Island Def Jam
Music Group and many others. In addition to ABC, CBS and NBC, SU2C major media
partners include AOL, Conde Nast Media Group, eBay Inc., Facebook, Hachette
Filipacchi Media U.S., Hearst Corporation, Los Angeles Times, Meredith
Corporation, Paypal, The New York Times Company, Time Inc., and ReachMD.
Stand Up To Cancer is a program of the Entertainment Industry Foundation
(EIF), a 501(c)(3) charitable organization, and was established by a group of
media, entertainment and philanthropic leaders, whose lives have all been
affected by cancer in significant ways. Learn more at
http://www.standup2cancer.org.
About ReachMD(TM)
ReachMD(TM) is a revolutionary new communication, information and
education platform designed to engage busy, practicing clinicians and medical
professionals everyday. ReachMD broadcasts 24/7 over the XM satellite network
as the first and only national radio station designed specifically for medical
professionals. ReachMD original programming includes interviews with
world-renowned physicians covering professional topics within clinical
medicine, treatment, research, executive management, government policies,
technology and global health issues, among others. Visit ReachMD at XM Channel
157 or http://www.reachmd.com.
SOURCE ReachMD

Julie Carson of ReachMD, +1-847-205-9075, Julie@reachmd.com