Brown-Forman and Partners Launch New Turf Program

Company Also Initiates Companion Responsible Tailgating Effort
LOUISVILLE, Ky.--(Business Wire)--
Brown-Forman (NYSE:BFB)(NYSE:BFA) announced today that it is
investing $100,000 in TURF - Tailgaters Urging Responsibility & Fun -
as the football season begins in earnest this week.

The TURF program is an initiative of the Wine & Spirits
Wholesalers of America, The Charmer Sunbelt Group (one of
Brown-Forman's largest distributors in the U.S.), former pro
quarterback Joe Theismann, Brown-Forman, and other companies in the
beverage alcohol business. The program features a Web site,
turfzone.org, where tailgaters can learn how to hold a responsible
tailgating party, and TV and radio advertisements reminding consumers
to always drink responsibly.

"Tailgating before a football game is as American as apple pie,
but it is essential that everyone remembers that drinking alcohol to
excess can ruin the fun for your party -- and for those who have the
misfortune of sitting adjacent to you at the game," said James
O'Malley, senior vice president and director of global corporate
affairs for Brown-Forman. "The goal of the TURF program is to inform
tailgaters how to have fun without over-doing it."

Brown-Forman's $100,000 contribution to TURF will be used to
purchase TV and radio advertising time in Pennsylvania and Florida,
two of the company's largest U.S. markets that also have multiple
professional and college football teams that attract hundreds of
thousands of tailgaters during the season.

Brown-Forman's "How to Tailgate Responsibly" Program

To support the TURF program, Brown-Forman is launching its own
program to inform consumers how best to tailgate responsibly. Tim
Laird, Brown-Forman's chief entertaining officer, will appear on local
radio and TV stations throughout the country to inform consumers about
how they can have a great time at their tailgating party while still
being responsible. More details about this effort will be forthcoming
soon.

About WSWA

WSWA is dedicated to advancing the social responsibility interests
of wholesale distributors and/or brokers of wine and/or spirits.
Founded in 1943, WSWA has nearly 350 member companies in 50 states and
the District of Columbia. WSWA members distribute more than 80 percent
of all wines and spirits sold at wholesale in the United States. For
more information about WSWA, visit www.wswa.org.

About The Charmer Sunbelt Group

The Charmer Sunbelt Group is one of the nation's leading
distributors of fine wines, spirits, beers, bottled water, and other
non-alcoholic products. The Charmer Sunbelt Group operates in Alabama,
Arizona, Colorado, Connecticut, Delaware, Florida, Maryland,
Massachusetts, Mississippi, New Jersey, New York, North Carolina,
Pennsylvania, South Carolina, Virginia and The District of Columbia.
The Charmer Sunbelt Group partners with Community leaders, Suppliers,
Trade Associations, Licensees, Legislators, Government Officials, Law
Enforcement, Regulators, School Administrators and Parents through
innovative and high profile initiatives that reinforce the legal and
responsible sales and consumption of beverage alcohol. CSG has been
recognized nationally for our proactive efforts and accomplishments.
CSG is proud to be a good corporate neighbor and a committed community
partner. Our Children...Our Community ...Our Priority.

About Brown-Forman

Brown-Forman Corporation is a producer and marketer of fine
quality beverage alcohol brands, including Jack Daniel's, Southern
Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila,
Canadian Mist, Fetzer and Bolla Wines, and Korbel California
Champagnes.

Brown-Forman Corporation
Phil Lynch, 502-774-7928
Vice President
Director Corporate Communications and Public Relations
or
Ben Marmor, 502-774-6691
Assistant Vice President
Director Investor Relations
brown-forman@b-f.com
www.brown-forman.com

Copyright Business Wire 2008