NetPlus President Denise Zimmerman to Discuss Social Shopping and New Retail Technologies at Shop.org Annual Summit

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Tue Sep 2, 2008 4:18pm EDT

  CONSHOHOCKEN, PA, Sep 02 (MARKET WIRE) -- 
Leading full service digital marketing agency NetPlus Marketing announced
today that president and chief strategy officer Denise Zimmerman will be
presenting on social shopping and emerging retail technology at the
Shop.org Annual Summit. A marketing and technology veteran as well as a
self-proclaimed shopping maven, Denise brings a rare combination of
practical and visionary insight to retailers looking for a measured
approach to social shopping. Denise's presentation, titled, "Social
Shopping: Charting the Course" is designed to give retailers a guide to
riding the consumer tide in social shopping balancing increasing economic
pressures and emerging market opportunities.

    The themed presentations, "Emerging Retail Technologies," will take place
on Tuesday, September 16, 2008 from 1:00 p.m. to 2:15 p.m. and will be
moderated by Rob Schmults, formerly VP, Business Management, GSI Commerce.
Denise will be joined by other presenters including Scott Dunlap, CEO and
founder, Nearby Now; Joe Chung, CEO, Allurent; and Brian Walker, senior
analyst, eCommerce, Forrester Research. Presenters will highlight new
developments in a variety of emerging technologies and shopping trends,
including mobile marketing, interactive Web-based catalogs,
personalization and recommendations and social shopping.

    "Social Shopping and the power of word-of-mouth, is, of course, not new;
it refers back to things like Tupperware parties and hanging out at the
mall. However, what is new is how technology can now fuel the social
aspect of shopping and how this can support and drive ecommerce," said
Denise Zimmerman. "The social and word-of-mouth aspects of shopping are
now more scaleable than ever to drive ecommerce, actionable customer
insights, sales and other value to the ecommerce enterprise. And tell me,
where did you get those fabulous shoes?"

    The 2008 Shop.org Annual Summit will be held September 15-17, at the
Mandalay Bay Hotel and Casino in Las Vegas, Nevada. Please visit
www.shop.org/summit08 to learn more about the event. If you will be
attending the Summit and would like to meet with Denise Zimmerman, please
contact Morgan McDowell of blast! PR.

    About the Speaker:

    Though diminutive in stature, Denise possesses a commanding voice in the
digital marketing industry that warrants a listen. A 25-year marketing
veteran, she has spent the last 15 years of her career focusing on the
emerging digital landscape, cultivating a focus on ecommerce and retail.
She and her team have more than a decade of experience guiding
industry-leading retailers to capture the measurable value of the
interactive medium to advance their businesses with a proven record of
innovation focused on results. In her role as president and CSO of NetPlus
Marketing, Inc., a top 50 full-service digital marketing agency, she has
emerged as a dynamic figure among industry leaders who are paving the way
for the new marketing and corporate dynamics that will drive business in
the decades to come.

    About NetPlus Marketing:

    NetPlus Marketing is a top 50 full service digital marketing agency.
Celebrating more than 11 years of success, NetPlus Marketing creates
programs that have measurable impact on their clients' marketing and
business objectives. NetPlus has been delivering award-winning, online
marketing and advertising programs since 1996 for clients such as Charming
Shoppes, Conagra Foods, Armstrong World Industries, Inc., Phillips
Seafood, Aramark, Independence Blue Cross, Harriet Carter, Tale of Two
Cities (Broadway Production), Alfred Angelo Bridal, Collette Vacations,
Limited Too, Universal Studios and others. To learn more visit:
http://www.netplusmarketing.com.

    

Media Contact:
Morgan McDowell
blast! PR for NetPlus Marketing
919-833-9975 x.12
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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