NFL Fans Team Up to Tackle Weekly Rivals and Hunger in Annual "Click for Cans" Competition

Campbell's(R) Chunky(TM) Soup and the NFL Invite Fans to Compete
in the All New "Click for Cans" Online Food Drive to Score Large Food
Donations for Their Cities
CAMDEN, N.J.--(Business Wire)--
Being a football fan is a tough job ... you've got to take the
wins with the losses and still be true to your team. Except now, for
the first time, NFL fans can finally help crush the competition each
week and help produce a big "win" for their team and community in the
annual Campbell's Chunky soup "Click for Cans" competition.

In an effort to take hunger head-on in NFL communities across the
country, Campbell's Chunky soup is once again inviting fans of all 32
NFL teams to click for their favorite team and help tackle hunger in
their community with the Campbell's Chunky soup "Click for Cans"
online food drive. NFL fans are encouraged to feast on the gridiron
glory of defeating their rivals on a weekly basis, while scoring
bragging rights and souper donations of soups like Classic Chicken
Noodle, made with lean meat protein, for their local communities.

Unlike the last eight "Click for Cans" seasons, this revamped
competition mirrors the NFL season. In weekly match-ups, NFL teams are
pitted against the same opponents they face during the NFL season.
Teams with bye weeks are still encouraged to vote, as they will be
matched up with another bye week team. The team with the most votes
wins.

"Click for Cans" will begin on Tuesday, September 2, 2008, and
will conclude after the last game of the regular season (12/28/08).
Fans are encouraged to log on to www.chunky.com daily, to cast a vote
for their favorite team by clicking on their team's helmet.

"With a record-breaking 'Click for Cans' season last year of more
than 6.5 million votes cast, we are very excited to introduce this new
format that coincides exactly with the NFL season," said Doug Brand,
Campbell's Chunky soup Brand Manager. "We anticipate more fan
interaction as we challenge fans to battle it out weekly, just as
their gridiron heroes do on the field, while helping to combat hunger
in their community as they click their way to the Click for Cans
Championship."

Fans are encouraged to cast one vote per day, with weekly tallying
beginning on Tuesdays at 12:00am ET and ending the following Monday at
11:59pm ET. At that time, wins and losses will be determined, with
voting slates and click counts wiped clean to begin the next week's
match up. Wins and losses will be recorded for each team based on the
total votes accumulated during each weekly match up and teams will be
ranked by their records to show overall team standings.

At the end of the regular season, the top four AFC teams and the
top four NFC teams will compete in the first-ever three-week "Click
for Cans" playoffs, where they will have a chance to play for the
"Click for Cans" Championship and the ultimate prize--thousands of
cans of soup for their local Feeding America food bank. In addition to
the donations made to the conference winners (12,000 cans each) and
the "Click for Cans" overall champion (an additional 5,000 cans),
Chunky soup will donate 1,000 cans of soup to each team's Feeding
America food bank affiliate on behalf of the Campbell's Chunky/NFL
Tackling Hunger(R) program.

"Chunky soups like Beef with Country Vegetables and Classic
Chicken Noodle provide lean meat protein and deliver nutritious food
to families in these tough economic times," commented Sue James, MS,
RD, LDN and NFL nutritionist. "It's so important for everyone in the
family to have a diet complete with protein, carbohydrates, and fiber,
and we're grateful for the nutritious food options that Chunky soup is
offering to families at Feeding America centers across the country."

As an extra 'thank you' to all of the fans who are helping to
fight hunger in their communities by casting votes in the "Click for
Cans" competition, all voters will receive a discount to NFLShop.com,
and can also enter a sweepstakes for a chance to win a trip for two to
the Pro Bowl in Hawaii.

Hunger continues to be a very serious problem in the United
States, affecting more than 38 million Americans, according to the
United States Department of Agriculture. Now in its 11th season, the
Campbell's Chunky/NFL Tackling Hunger(R) program remains committed to
battling hunger in America. Chunky is honored to partner with the
nation's largest charitable hunger-relief organization, Feeding
America. With its new trademark message, Fill Up on the Good
Stuff(TM), Chunky is dedicated to providing soups like Steak 'N'
Potato that are a good source of lean meat protein to both consumers
and food banks nationwide.

Following are the rules for the new "Click for Cans" online fan
competition:

Regular Season:

1. The regular season will run for 17 weeks, beginning 9/2/08 and
ending 12/28/08. The voting week starts each Tuesday at 12:00 AM ET
and ends each Monday at 11:59 PM ET.

2. Every "Click for Cans" team plays each week in a match-up that
mirrors the team's actual NFL schedule. (The outcome of the actual NFL
games has no bearing on the outcome of the match-ups on the Chunky
website).

3. Teams with bye weeks on the NFL schedule will still play. Bye
week teams will be matched up with one another, with one team
designated as the home team.

4. Wins and losses will be recorded for each team. Wins are based
on the top vote getting team in each weekly match-up.

5. In the event of a tie, the win will be awarded to the team that
is playing on its home field.

6. Any consumer visiting the Chunky.com site will be allowed a
total of one vote per day over the course of the week. At that end of
each voting week, wins and losses will be determined, with voting
slates and click counts wiped clean to begin the next week's match up.

7. As a thank you for voting, consumers can enter the
Campbell's(R) Chunky(TM) 2009 Pro Bowl Sweepstakes for a chance to win
a trip for two to the 2009 NFL Pro Bowl in Hawaii. All voters also
will receive discounts to NFLShop.com.

Playoffs and Championship:

1. Playoffs will begin in January and will last three weeks.

2. Four NFC and four AFC teams will be seeded in a bracket style
playoff based on their regular season win/loss records.

3. In the event that two or more teams have the same regular
season win/loss record, the team with the highest total number of
votes will make the playoffs or be considered a higher seed.

4. Once the playoffs begin, each losing team will be eliminated.

5. The second week of playoffs will be the conference final game,
where the top AFC and the top NFC team will be crowned conference
champions. Each conference champion team will receive 12,000 cans of
soup for their local Feeding America food bank.

6. The conference champions will make it to the "Click for Cans"
Championship in the third playoff week. The overall winner will be
determined by the most overall playoff votes and will be awarded an
additional 5,000 cans and the title of "Click for Cans" Champion.

7. In the event of a tie during playoffs, the higher-seeded team
will earn the win.

8. If a tie occurs during the championship game, the winner will
be determined by the total number of votes that they earned throughout
the playoffs and regular season.

For additional information on "Click for Cans" or to vote, visit
www.chunky.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including "Campbell's," "Pepperidge Farm,"
"Arnott's," and "V8." For more information on the company, visit
Campbell's website at www.campbellsoup.com.

Campbell Soup Company
John Faulkner, 856-342-3738
john_w_faulkner@campbellsoup.com
or
Coyne PR
Erin Bobal
Lauren Curtin
212-938-0166
lcurtin@coynepr.com

Copyright Business Wire 2008