Celsius Launches Walgreens in Atlanta With Consumer Sports Promotions

Celsius, the Original Calorie Burner, is now available in more than 100
Walgreens in and around the Atlanta area.

DELRAY BEACH, Fla., Sept. 2 /PRNewswire-FirstCall/ -- Celsius is now
available in over 100 Walgreens in and around Atlanta, GA. Celsius, the
Original Calorie Burner which has been scientifically formulated and
clinically tested to burn up to 100 calories or more per serving, tastes great
and sustains energy.
Celsius can be found in Walgreens at side panel displays next to the
beverage cooler or chilled in the cooler. Sales support for Celsius in Atlanta
Walgreens will include radio advertising on local drive-time radio shows and
various consumer sampling events in the Atlanta area.
In-store promotions are also in effect at select Atlanta Walgreens that
reward consumers for shopping at Walgreens and buying Celsius. These include a
chance to win:
-- Tickets to Participate in a One-Day Football Camp with current NFL
athletes and former SEC All Star Players as coaches
-- A University of Georgia and Georgia Tech package which includes
tickets to football games, autographed jerseys, helmets and football
tickets by NFL athletes who were former UGA and Georgia Tech players
-- Free tickets to local college men and women's basketball games

Naturally refreshing Celsius contains no sugar, no carbs no preservatives,
no high fructose corn syrup, no aspartame, no artificial flavors, and contains
very low sodium. Celsius is available in five great tasting sparkling flavors:
Cola, Orange, Wild Berry, Lemon-lime, and Ginger Ale.
Celsius drinks are powered by Metaboost(TM), a proprietary blend of
ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium,
Chromium, and B vitamins and vitamin C. Scientifically shown to raise
metabolism over a three-hour period, consuming Celsius results in a sustained
calorie burn while keeping you energized.
Janice Haley, the Celsius spokesperson, is available to comment on
Walgreens Atlanta stores acquiring Celsius. Janice has appeared on many
national programs including "Extra," the "Food Channel," and the "Today Show."
For samples and interview requests, please contact Kim Morgan at
(561)750-9800 or kmorgan@transmediagroup.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) markets Celsius(R), the
original, great tasting calorie burner that is backed by science, through its
wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to
providing healthier, everyday refreshment through science and innovation.
Information about Celsius Holdings, Inc. is available at our website. More
information about Celsius, the original, great tasting calorie burner, is
available at http://www.celsius.com
Forward-Looking Statements
Certain statements made in this press release are forward looking in
nature (within the meaning of the
Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are
subject to risks and uncertainties. The actual results may differ materially
from those described or contemplated. Certain of these risks and uncertainties
are discussed in the reports we filed with the SEC.
Contact: Kim Morgan
(561)750-9800 x233
kmorgan@transmediagroup.com

SOURCE Celsius Holdings, Inc.

Kim Morgan, +1-561-750-9800, x233, kmorgan@transmediagroup.com