TBA Global Announces New Connective Learning(TM) Platform

NEW YORK, NY, Sep 02 (MARKET WIRE) --
TBA Global, an integrated connective marketing and communications agency,
today announced the Connective Learning(TM) platform, a modern way to
build learning programs that connects learners with content, while
developing the learner's skills to connect messages to additional target
audiences.

The Connective Learning solution is led by Carl Hyman, TBA Global's new
executive vice president of learning and performance solutions. Hyman is
an industry veteran who brings more than 18 years of experience working
with leading brands such as Novartis, BMS, Merck, Endo Pharma, King
Pharma and Genentech. Hyman will be based in TBA Global's Times Square
office in New York City. Prior to joining TBA Global on July 21, 2008, he
headed the learning and performance division at Drury.

"Now more than ever, companies need to maximize the effectiveness of their
employees and help them perform to their fullest potential," said Hyman.
"TBA Global is uniquely positioned to answer client needs with internal
competencies in learning and performance as well as event management and
cutting-edge digital media. We are excited to have the right products to
help our clients during this challenging time."

Training programs are developed by learning professionals with in-depth
industry and technical expertise, and include real-life scenarios that
simulate the work environment while incorporating a variety of creative
and interactive activities.

"Connective Learning is a different way of approaching learning," added
Hyman. "When it comes to delivery systems -- whether they be web-based,
lecture-based, workshop-based, whatever -- those are not what really
matter. What matters is the approach to learning; it should be one where
participants understand that everything they learn is connected to the
larger objective. And for salespeople, that objective is winning over
clients and end users."

Training is delivered in real-time, through live events or web casts that
digitally connect multiple regional sites together simultaneously for a
cohesive training experience. Social networking sites are also available
for participants to post best practices and provide a platform to share
valuable experiences and insights.

About TBA GLOBAL

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held agency
that creates nontraditional marketing and communications programs for
high-profile corporations, non-profit organizations, and associations
worldwide. TBA Global's award-winning teams create, produce and execute
unique and compelling programs that grow clients' business by creating,
connecting, and optimizing their marketing and communications investments
to key internal and external audiences. TBA Global is ranked in the top
100 U.S. marketing organizations and among the Top 50 Sales Promotion
Agencies by Advertising Age magazine (May 5, 2008). TBA Global has 17
offices in North America and an affiliate office in London, U.K.

Contact:
Alison Jenks
VP Marketing
TBA Global
Email Contact
858-509-8700

Copyright 2008, Market Wire, All rights reserved.

-0-