Hispanic NFL Fans Will Get the Best of Football This Season Through NFLatino.com,...

Hispanic NFL Fans Will Get the Best of Football This Season Through NFLatino.com, Hispanic Heritage Month and Silver Ticket

New Website Focuses on the Latino Passion for Football with
Special Promotions, News and Content All in Spanish
GOLDEN, Colo.--(Business Wire)--
Coors Light, "The World's Most Refreshing Beer" and official beer
sponsor of the NFL, is bringing Latino football fans exclusive
coverage of NFL's biggest events through NFLatino.com, the only
Spanish-language website that will feature highlights of NFL games,
live news, stats and scores.

"NFLatino.com connects with Hispanic fans by bringing them the
excitement of NFL football coverage with a Latino perspective," Paul
Mendieta, director of Hispanic Marketing for MillerCoors, said. "This
is the only site providing Hispanic football fans with content in
Spanish to create an amazing NFL experience," he added.

Mendieta said the "Highlights" section of NFLatino.com provides an
insider's look into the biggest plays and top games. "This is the only
place where Latino fans can get complete NFL coverage with live and
behind-the-scenes interviews of top Hispanic players and weekly
coverage of the season's top plays narrated in Spanish, the language
most adult Latinos prefer to use when expressing their emotions and
passion," Mendieta added.

NFLatino.com is powered by Univision and will have a presence in
the Univision TV shows Contacto Deportivo and Republica Deportiva.

All season long, Coors Light will be supporting NFLatino.com in
radio, POS and through a series of promotional efforts to be executed
in local bars and restaurants around the country. In addition to
NFLatino.com, Coors Light's unique experiences are designed to deliver
to NFL fans unrivaled access to their favorite sport through programs
designed to be relevant to Hispanic consumers:

-- Local Events and Coverage: Throughout the NFL season, Coors
Light will sponsor mini Football tournaments at participating
bars and restaurants in local markets including Los Angeles,
New York, San Diego, Dallas/Ft. Worth and Phoenix.

-- Silver Ticket Promotion: Throughout the season, Coors Light
will give away more than 200 pairs of 2008 regular season
tickets and 500 NFLShop.com gift certificates via the Silver
Ticket sweepstakes. Specially-marked packages of Coors Light
and Coors Banquet Vented Wide Mouth Cans and Cold Activated
Bottles will have an official entry code that drives fans
online to www.coorslight.com to enter, or fans can text their
entry code to 745837 (Silver), where legal. Silver Ticket
entry codes are available at participating retail stores, as
well as at participating bars and restaurants in select states
through October 31, 2008. For complete official rules on
Silver Ticket and to see an interactive map highlighting where
in the country winners are coming from, plus to download team
schedules, please visit www.coorslight.com. Consumers can also
visit the website for information about entering without
purchase.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years
of brewing heritage, MillerCoors continues the commitment of its
founders to brew the highest quality beers. MillerCoors is the second
largest beer company in America, capturing nearly 30 percent of U.S.
beer sales. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of highly complementary brands
across every major industry segment. Miller Lite is the great tasting
beer that established the American light beer category in 1975, and
Coors Light is the brand that introduced consumers to refreshment as
cold as the Rockies. MillerCoors brews full-calorie beers
Coors Banquet and Miller Genuine Draft; and economy brands Miller High
Life and Keystone Light. The company also imports Peroni, Pilsner
Urquell and Molson Canadian and offers innovative products such as
Miller Chill and the Sparks line of caffeinated alcohol beverages.
MillerCoors features craft brews from the Jacob Leinenkugel Company,
Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.
MillerCoors operates eight major breweries in the U.S., as well as the
Leinenkugel's craft brewery in Chippewa Falls, WI and two
microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and
the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors
vision is to become the best beer company in America by driving
profitable industry growth. MillerCoors insists on building its brands
the right way through brewing quality, responsible marketing and
environmental and community impact. MillerCoors is a joint venture of
SABMiller plc and Molson Coors Brewing Company.

MillerCoors
Kim DeVigil, 303-277-2909
Kimberly.devigil@millercoors.com
or
Jenny Volanakis, 646-682-7682
jennifer.volanakis@millercoors.com

Copyright Business Wire 2008