The Amacore Group, Inc. Announces Management and Board of Directors Changes

LAKE MARY, Fla.--(Business Wire)--
The Amacore Group, Inc., (OTCBB:ACGI), a leader in providing
health and health-related programs and other innovative and
high-quality solutions through its unique multi-channel distribution
system, today announced a number of management and Board of Directors
changes.

Jay Shafer, formerly President of Amacore, has been chosen to
serve as the new CEO and G. Scott Smith, Amacore's Chief Operating
Officer, has been selected to serve in the additional capacity as the
interim CFO.

Effective August 25, 2008, the following have resigned as members
of the board and their respective company positions and are becoming
consultants to Amacore: Jerry Katzman, M.D., Chief Medical Officer and
founder, and Joe Crisafi, CFO. Clark Marcus, CEO and founder, is
resigning as CEO but has agreed to continue as Chairman of the Board
of Directors. Mr. Guy Norberg, Amacore's Senior Vice President, Sales
and Marketing, has been appointed to the Board.

Mr. Marcus noted, "We are pleased to have been able to build
Amacore from the ground up and bring it to its current level and
position in the healthcare industry. We believe it is now time to take
a giant step forward, and we believe that step should be taken under
the extremely talented leadership of Jay Shafer as CEO and his team.
We are confident of the continued rapid growth of Amacore with Jay and
his team leading the charge."

Jay Shafer stated, "Dr. Jerry Katzman and Clark Marcus, our
founders, along with Joe Crisafi, have taken Amacore from a mere idea
to now being poised to take its place as one of the dominant forces in
the healthcare industry. We are honored that they have entrusted to us
the task of taking the company to this next level. With its foundation
well established, we are confident of the future success of Amacore."

Except for Mr. Shafer and Mr. Marcus, the remaining members of the
board have also resigned, making room for the anticipated appointment
of Mr. Shad Stastney and Mr. Chris Phillips, both from Vicis Capital.

Jay Shafer added, "I would also like to thank each of the outgoing
independent board members, Arnold Finestone, William Koch, Sharon Kay
Ray and Arthur Yeap, all of who have been with the company since its
inception and have played a key role in the success of Amacore to
date. My management team and I look forward to the challenges ahead
and are very confident of establishing Amacore as a recognized force
in healthcare."

About The Amacore Group, Inc.

The Amacore Group, Inc. (www.amacoregroup.com)

Amacore, through its unique distribution model, has partnered with
some of the nation's top rated carriers to bring to individuals,
families and employer groups nationwide a cutting-edge portfolio of
health insurance products ranging from traditional major medical
insurance to high-deductible plans, Health Saving Accounts, PPO's,
limited medical coverage as well as dental, vision and prescription
drug plans. These programs are designed to provide consumers with a
broad array of product offerings and choices, and marketing partners
with compelling new business opportunities in the multi-trillion
dollar healthcare market. Leveraging that unique portfolio, Amacore
offers a business partner model that combines development innovation
with technology and resource tools that create a partner approach that
is industry-leading, supportive and cutting edge. Amacore's drive for
industry leadership began with a clear purpose: to have a positive
impact on healthcare in America. Amacore embraces consumer-driven
healthcare and works with a variety of partners to educate, advocate,
present and provide consumers with the many options available to them.
The key to our success has been to implement a strategy that results
in giving different customers very unique and compelling reasons to
choose Amacore programs. Amacore offers real solutions in the
marketplace and is poised for real growth. We are committed to
offering the highest quality products with cutting edge and industry
leading infrastructure, tools, customer service and support for our
partners and clients.

Through its wholly-owned subsidiary, LifeGuard Benefit Solutions,
Inc., Amacore now has the ability to provide administrative and
back-office services to other healthcare companies, in addition to
expanding its own call center capability through its wholly-owned
subsidiaries, JRM Benefits Consultants, LLC and its recently acquired
US Health Benefits Group, Inc. Zurvita, Inc., Amacore's newly formed,
wholly-owned subsidiary specializing in direct to consumer multi-level
marketing, provides yet another channel for Amacore's ever-increasing
range of healthcare and healthcare-related products.

The Amacore Group, Inc.
Jay Shafer,CEO
Jay.shafer@amacoregroup.com
or
Wolfe Axelrod Weinberger Associates, LLC
Stephen D. Axelrod, CFA (Investors)
Alisa Steinberg (Media)
212-370-4500
steve@wolfeaxelrod.com
alisa@wolfeaxelrod.com

Copyright Business Wire 2008