Examine in Detail the Results of the 2008 Metrics Survey

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/9a3e4f/2008_metrics_surve)
has announced the addition of the "2008 Metrics Survey Highlights"
report to their offering.

The 2008 Product Development Metrics Survey focused on Innovation
Processes, Tools and Top Corporate R&D Metrics used in industry.
Findings of this research are currently offered in two reports of
increasingly detailed description and analysis: Research Highlights
(MR41) and Research Summary (MR42). The first report, MR41 which
analyzes the survey population as a whole - (209 companies), is an
"all text" summary of the findings. MR42 contains all the text of MR41
as well as a graphical analysis of each survey question.

The first report, the 2008 Product Development Metrics Research
Highlights, is a 72-page report containing text that describes and
analyzes the survey population as a whole. The report summarizes the
overall survey results and provides details on the profiles of the
survey respondents; innovation environment; innovation processes;
innovation identity; innovation tools; and top corporate metrics used
in industry RD&E.

The outline of each report follows this basic structure:

-- Innovation Environment: business strategy and the degree of
importance, training and investment in innovation

-- Innovation Processes: innovative development activities and
degree of documentation

-- Innovation Identity: range of internal and external branding
and corporate nomenclature

-- Innovation Tools: tools and software that companies use to
innovate in development

-- Top Corporate Metrics Used in Industry: the most popular
metrics companies use to measure and manage R&D

This research provides useful results on how industry understands
and uses "tangible" innovation processes and critical tools that
enable innovative thinking. The report initially examines the
innovation environment by categorizing business strategies and the
importance of innovation as well as training and investment in
innovation. Then it looks at Innovation Processes by examining the
types of research and development activities a company undertakes, and
the degree of formalization of the processes for these activities.
Next, the Innovation Identity section reports on the range of internal
and external innovation branding and the corporate nomenclature for
innovation. Separately, 67 generally available innovation tools are
profiled and compared on their industry penetration and usage.
Finally, the report details the current usage of the metrics used at
the top of corporations to measure RD&E and compares the 2008 results
to results from the four prior surveys of 2004, 2002, 2000 and 1998
enabling one to see how metrics are changing over time.

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Key Topics Covered:

KEY FINDINGS

COMPOSITE RESULTS Survey Population Is Analyzed As a Whole

- Respondent Profile
- Innovation Environment
- Innovation Processes
- Innovation Identity
- Innovation Tools
- Top Corporate Metrics Used in Industry RD&E
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For more information visit
http://www.researchandmarkets.com/research/9a3e4f/2008_metrics_surve

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716

Copyright Business Wire 2008