XFMedia Expands Investor Relations Efforts

Company Hires new IR Director and Engages American Capital Ventures for IR
Support

BEIJING, Sept. 2 /Xinhua-PRNewswire-FirstCall/ -- XFMedia (Nasdaq: XFML),
a leading media group in China, announced today that it has hired Edward Liu,
an investor relations professional with broad experience in finance and
emerging growth companies, to assist the company in streamlining and expanding
its investor relations efforts. In addition, the company also announced it
has retained the services of American Capital Ventures, a boutique investor
relations firm specializing in creating awareness and increasing a company's
exposure to the investment community.
Mr. Edward Liu commented, ''I am honored to join XFMedia, a company very
well positioned to take advantage of the growth in China. Their diverse
product offering and media services offer a total solution to their client
advertisers. I look forward to the opportunity to apply my knowledge in an
effort to help XFMedia reach its investor relations objectives.''
Mr. Gostfrand, President of American Capital Ventures, noted, ''XFMedia's
broad based advertising model within the massive Chinese market is both
impressive and financially beneficial for investors looking to tap into the
growing local media market. The Company is enjoying strong top and bottom
line growth and is lead by a talented management team who can maximize the
emerging opportunities in China.''
Prior to joining XFMedia, Mr. Liu worked as Director of Corporate
Development and Investor Relations at Linktone, a leading provider of wireless
interactive entertainment products and services in China. Previously, he
worked with Silicon Valley Bank in Santa Clara, California, where he
co-managed a $100MM portfolio of venture backed, early stage technology and
life science companies and helped consult on debt structures. Mr. Liu has
more than 7 years experience in risk management, business development and
investor relations. He graduated with a bachelor degree in finance and
marketing from University of San Diego, and has an MBA with honors from
Shanghai Jiao Tong University, one of the top five graduate schools in China.
American Capital Ventures (ACV), founded in 1999, is a boutique investor
relations firm based on the principals of hard work, professionalism and
integrity. ACV offers emerging growth companies a different, more
comprehensive approach to investor relations. ACV delivers highly effective
investor communications counsel in conjunction with developing tangible
brokerage relationships for their clients. Their unique blend of creating
awareness while effectively increasing a company's exposure to the investment
community has allowed them to continually expand their business. ACV's goal
is to allow management the ability to focus on their core business, while they
assist them in communicating their message and develop their investor
relationships. For more information, please visit
http://www.amcapventures.com .
About Xinhua Finance Media
Xinhua Finance Media (''XFMedia''; Nasdaq: XFML) is a leading media group
in China with nationwide access to the upwardly mobile demographic. Through
its synergistic business groups, Broadcast, Print and Advertising, XFMedia
offers a total solution empowering clients at every stage of the media process
and connecting them with their target audience. Its unique platform covers a
wide range of media assets, including television, radio, newspaper, magazine,
outdoor, online and other media assets.
Headquartered in Beijing, the company has offices and affiliates in major
cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong
Kong.
For more information, please visit http://www.xfmedia.cn .
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," ''confident'' and similar
statements. Among other things, quotations from management in this
announcement contain forward-looking statements. Statements that are not
historical facts, including statements about XFMedia's beliefs and
expectations are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking statements.
Potential risks and uncertainties include, but are not limited to, risks
outlined in XFMedia's filings with the U.S. Securities and Exchange
Commission,
including its annual report on Form 20. All information provided in this
press release is as of the date hereof, and XFMedia undertakes no duty to
update such information, except as required under applicable law.
For more information, please contact:

Media Contact
Joy Tsang
Tel: +86-21-6113-5999
Email: joy.tsang@xfmedia.cn

IR Contact
Edward Liu, XFMedia
Tel: +86-21-6113-5978
Email: edward.liu@xfmedia.cn

Howard Gostfrand, American Capital Ventures
Tel: +1-305-918-7000 or +1-877-918-0774 (Toll Free)
Email: info@amcapventures.com

SOURCE Xinhua Finance Media

Media Contact - Joy Tsang, +86-21-6113-5999, or joy.tsang@xfmedia.cn; IR
Contact, Edward Liu, XFMedia, +86-21-6113-5978, or edward.liu@xfmedia.cn; or
Howard Gostfrand, American Capital Ventures, +1-305- 918-7000, or
+1-877-918-0774 (Toll Free), info@amcapventures.com