India Leisure & Entertainment Trends 2008-09 is the Most Comprehensive Report Ever...

India Leisure & Entertainment Trends 2008-09 is the Most Comprehensive Report Ever Undertaken on This Highly Complex Industry

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/616796/india_leisure_en)
has announced the addition of the "India Leisure & Entertainment
Trends 2008-09" report to their offering.

Fun is serious business today! India Leisure & Entertainment
Trends 2008 India, this report provides the answers you need. This
publication offers:

-Insights into industry dynamics from time to time. Keeping pace
with the scope providers' perspectives of the market, new platforms
etc

- Snapshot of future trends media, films, Internet, gaming,
sports, food and travel have emerged as vital.

Highlights

-Unique survey on a sunrise industry with investigation of the
differences in attitude, data from cross-section of consumers, and
characteristics by geographies marketing managers and industry

-A sharp focus on new age activities such as experts gaming
(online, PC, mobile and console)

-Identification of activities that and on the internet (social
networking, constitute leisure and entertainment, chatting, surfing
and blogging) frequency of engagement and time

-The service providers' perspective on money spent on these
activities growth trends and outlook, and factors fuelling growth

-Consumer insights: behaviour hindering growth, marketing tools,
practices, individual and group strategies, consumer needs and
concerns characteristics, decision-making, extent of planning
involved, distances travelled and benefits derived

Key Topics Covered:

PART 1 The Indian Leisure & Entertainment Industry

1.1 India Today

1.2 Evolution of the Leisure & Entertainment industry in India -
What it was vs. what it is.

1.3 Key Industry Statistics

PART 2 The Indian Leisure & Entertainment Consumer

2.1 The Consumer Backdrop

2.2 Their Current Leisure & Entertainment Landscape

2.3 Their Future Outlook

PART 3 The Individual Activities: A Closer Look - Profile of Those
Pursuing the Activity, Specifics Relating to Each Activity and
Benefits Derived

3.1 Arts & Entertainment ! Television - TV viewer profile,
frequency and duration of viewing, extent of planning involved,
favourite programme genres, and benefits derived from TV viewing

3.2 Fitness / Outdoor Activities

3.3 Social Activities

3.4 Other Outdoor Recreation

3.5 Indoor Recreation ! Reading: Newspapers, magazines, books -
specifics of each:

3.6 Travelling out/ Vacations ! Number of times travelled out in
the last one year : short vs. long breaks

PART 4 The New Age Leisure Activities: In Sharp Focus

4.1 Leisure on the Net Profile of net users for leisure

4.2 Gaming

PART 5 Consumer Needs from Leisure & Entertainment - A Consumer
Segmentation Based On Needs from Leisure & Entertainment

PART 6 A Snapshot of Leisure & Entertainment Consumption in Metro
markets

6.1 Mumbai

6.2 Delhi

6.3 Chennai

6.4 Kolkata

6.5 Bangalore

6.6 Hyderabad

PART 7 The Service Provider's Perspective

7.1 An Overview of the Industry and Different Sectors

7.2 Marketing in the Industry

7.3 Role of media

7.4 Perspectives on Consumer Needs & Concerns

PART 8 Crystal Gazing: Emerging Trends

For more information visit
http://www.researchandmarkets.com/research/616796/india_leisure_en

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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