La Prairie Sets New Platinum Standard in Skincare with Launch of Cellular Cream Platinum...

La Prairie Sets New Platinum Standard in Skincare with Launch of Cellular
Cream Platinum Rare

NEW YORK, Sept. 3 /PRNewswire/ -- La Prairie, the Swiss skincare company
synonymous with luxury and prestige, launches Cellular Cream Platinum Rare, a
new anti-aging cream representing the apex of science and luxury. The
platinum-infused age-fighting cream, priced at $1,000, offers a wealth of
newly discovered benefits and was created for the woman seeking the best in
luxury and the latest advances in skincare.
Cellular Cream Platinum Rare combines all that is pure, rare and eternal
in one highly effective age-fighting cream. Platinum, the namesake ingredient
and one of world's most precious metals, fights signs of aging by maintaining
the electrical balance in the epidermis, a necessity for optimal skin
functionality. Formulated with a blend of negatively-charged microscopic
particles of pure Platinum suspended in water along with a complex of
supportive mega-actives -- Smart Crystals(TM), Peptides, Vitamins and
Antioxidants -- Cellular Cream Platinum Rare significantly reduces the
appearance of deep wrinkles and lines on the skin while increasing resilience
and hydration, giving skin the radiant look and feel of Soft Splendour.
The handcrafted packaging of Cellular Cream Platinum Rare speaks to the
power and sophistication of the cream within, complete with an accompanying
applicator crafted using the chemical symbol for Platinum.
States Lynne Florio, President, La Prairie, "Cellular Cream Platinum Rare
is pure science at its best, offering unparalleled benefits to our customers.
At La Prairie, we stand behind an unwavering commitment to launching the most
effective products formulated with the best technology. We are confident that
Cellular Cream Platinum Rare sets a new "platinum" standard in anti-aging
skincare for the industry."
Cellular Cream Platinum Rare (50ml / NET WT. 1.7 OZ.) retails for $1,000
US and is available beginning September 2008 at laprairie.com, Bergdorf
Goodman, Bloomingdale's, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Holt
Renfrew in Canada.
Laboratoires La Prairie is the world-renowned Swiss beauty company with
luxury treatment skincare products available in 82 countries around the world.
La Prairie, a name synonymous with luxury, combines the highest standards of
purity with highly advanced scientific technology, offering innovative
formulation, ingredient technologies and exquisite packaging to the most
discerning customers.
SOURCE La Prairie

Jaime Maser, jmaser@greatpress.com, or Michelle Bondarchuk,
mbondarchuk@greatpress.com, both of Paul Wilmot Communications,
+1-212-206-7447, for La Prairie