Digital Media Industry Leader Bob Martin Joins LevelVision as President and CEO

Extensive track record of innovation and expertise enhances company's
projected growth

SAN FRANCISCO and ROANOKE, Va., Sept. 3 /PRNewswire/ -- LevelVision
announced today that digital outdoor industry leader and innovator Bob Martin
joins the company as President and CEO. Mr. Martin brings a nationally
recognized reputation for developing impactful target audience experiences,
particularly within the out-of-home, digital signage, cinema, and interactive
TV advertising media landscapes. LevelVision is a digital media company that
brings advertising and informational messages to previously unreachable,
highly desired commercial locations. Mr. Martin succeeds Jim Currie, who will
continue as Vice Chairman of the company.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080903/NEW125 )
"After many years working with leading brands and innovative media
companies that utilize out-of-home advertising, it's truly exciting for me to
join LevelVision," said Mr. Martin. "The company's highly effective digital
floor screens hold great potential for brands and advertisers looking to not
only reach buyers and consumers, but to impact their buying decisions. I've
been following LevelVision technologies and look forward to leading the
company to the next level of its growth in this emerging industry."
In 2007, Mr. Martin founded an advertising and creative media consultancy,
dedicated to developing impactful sales and marketing strategies for media
sellers, buyers, and clients. He served as a founding member of the OVAB
(Outdoor Video Advertising Bureau) Agency Advisory Board, and has worked
extensively with several prominent companies within the digital signage
industry. Prior to that, Mr. Martin was an award-winning media director with
Universal McCann, where he envisioned and developed several nationally
recognized out-of-home media experiences, including the "Digital Brand
Experience" corridor at JFK airport in New York. In addition, Mr. Martin is
credited with creating several groundbreaking cinema advertising concepts and
cross-promotional marketing events for various client campaigns.
"This company exemplifies the new frontier of the out-of-home experience.
I'm looking forward to continuing to build on LevelVision's College Bookstore
Network, where we are experiencing tremendously positive feedback on our floor
technology and its impact on sales," said Mr. Martin. To date, LevelVision
floor screens are installed in more than 300 bookstores on college and
university campuses across the nation.
In the last two decades, Jim Currie was a senior executive of several
Fortune 500 companies, including Sears, Heller Financial, Coldwell Banker
Group and Moore Corporation where he was involved with three successful
startups. He created the concept, the business, and the brand for Rapid
Refund, the world's first electronic filing of tax returns and refund
anticipation loans. He also was involved in startups of the Discover Card and
Borrowers Choice. Mr. Currie joined LevelVision at its inception and has led
the company in consumer research, market deployments, product and technology
development, the growth of its patent portfolio and the LevelVision brand.
"I have been fortunate to have worked with some great teams to build new
businesses. The LevelVision employees are among the most innovative, creative
and forward thinking. It's been a pleasurable challenge to take our strong
patent portfolio of technology and create innovative and effective solutions
for the out-of-home market. I enthusiastically join the decision to bring a
talented media executive to accelerate our growth," said Mr. Currie.
With offices in San Francisco and Roanoke, LevelVision is a media
solutions company that brings advertising and information to previously
unreachable, highly desired public and retail commercial locations. Its
extensive patent portfolio provides it with a worldwide market for dynamic
displays that deliver digital advertising and informational messages that are
highly engaging to consumers in out-of-home locations. The Company's media
solutions are scalable, network-capable, and easy-to-use right out of the box.
For retailers, LevelVision(TM) provides a new source of recurring revenue from
in-store advertising and increased sales. For brands and advertising
agencies, LevelVision(TM) effectively engages people closer to the point of
decision, creating a new marketing dimension ("proxemic marketing") that is
micro-targeted. LevelVision capital has been provided by affiliates of Third
Security, LLC, of Radford, Va., SPI Investments, LLC, of Roanoke, Va., and
Carilion Biomedical Institute. For more information, please visit the
company's website at http://www.levelvision.com.
SOURCE LevelVision

Mike Burita for LevelVision, +1-202-420-9361, mike@buritamedia.com