Illeana Douglas and Celebrity Pals Debut Groundbreaking New Web Show

First Look Now Available Exclusively on Metacafe - "Easy To
Assemble" Training Videos, Teasers to Upcoming Short-Form Series
PALO ALTO, Calif.--(Business Wire)--
Now live on Metacafe(R), the world's leading short-form video
entertainment site, is the first of 10 spoof training videos featuring
celebrities learning the tricks of the trade at an IKEA store in
Burbank, California. Available exclusively on Metacafe for one week,
these training videos are teasers to the upcoming scripted web series
"Easy To Assemble," which will launch later this month.

"Easy To Assemble" is created by and stars Illeana Douglas with
Jeff Goldblum, Tom Arnold, Craig Bierko, Kevin Pollack, Greg Proops,
Robert Patrick, Justine Bateman and Ed Begley Jr. SXM, a Metacafe
content partner, is the production and distribution company behind the
show, which is co-produced by IKEA.

"These spoof training videos really capture the flavor of the main
episodes of 'Easy To Assemble,' which will be launched later this
month," said Thomas Bannister, CEO of SXM. "On the Internet you can
create storylines and characters in a non-traditional, non-linear way.
It's less like creating a product for a slot on the shelf and more
like creating a universe to diffuse through cyberspace. Metacafe's
large audience and exclusive focus on short-form video entertainment
makes it a great place to launch this type of entertainment."

The training videos are each approximately three minutes long, and
one to two per week will be prominently featured on Metacafe from now
through late October. Viewers can watch the celebrities-turned-retail
employees learn about everything from the beauty of the allen wrench
to dishing up Swedish meatballs at www.metacafe.com/channels/SXMinc/
and find more information about "Easy To Assemble" at
www.easytoassemble.tv.

"As short-form video develops as an entertainment genre, it's
important that we help introduce our 34 million viewers to great new
shows they can't find elsewhere," said Scott Bushman, vice president
of content for Metacafe. "We're pleased to team with production
companies such as SXM to deliver on this promise and advance the
future of the online video business."

About SXM

SXM produces and distributes 'new media' for entertainment
platforms and partners. Clients include Samsung, IKEA, Group M, Blue
Man Group, Hachette Audiobooks, Total Combat and many others.

About Metacafe(R)

With more than 34 million unique viewers each month(1),
Metacafe(R) is the world's largest video site focused exclusively on
short-form entertainment. The company is teaming with content creators
ranging from emerging talents to Hollywood heavyweights to help
develop short-form video as an entertainment genre. Metacafe delivers
an exceptional entertainment experience by engaging and empowering our
audience every step of the way. Our VideoRank(TM) technology helps
expose the most entertaining content, and our Producer Rewards(R)
program rewards video creators for their best work - all as determined
by viewer response. The privately held company is headquartered in
Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los
Angeles. For more information - and hundreds of thousands of
entertaining videos - visit www.metacafe.com.

(1) comScore Media Metrix, July 2008

For Metacafe
Shev Rush, 760-567-4321
shev@shevrushpr.com
Shelley Boose, 408-398-6987
shelley@shevrushpr.com
or
For SXM
Thomas Bannister, 917-691-1137
tbannister@s-x-m.com

Copyright Business Wire 2008