LinkedIn lands CNBC deal

Thu Sep 4, 2008 12:32pm EDT

A screenshot of LinkedIn.com, taken on September 4, 2008. REUTERS/www.linkedin.com

A screenshot of LinkedIn.com, taken on September 4, 2008.

Credit: Reuters/www.linkedin.com

(Reuters) - CNBC has entered into an alliance with LinkedIn under which the financial news channel will air content generated by the professional networking site's 27 million members.

CNBC, which is part of General Electric Co, will integrate LinkedIn's networking functionality into its website CNBC.com, enabling users to share and discuss news with their professional contacts.

Community-generated content such as survey and poll results from LinkedIn will be broadcast on CNBC, while the latter will provide LinkedIn with its programming, articles and blogs, and financial data and video content.

"We will be able to draw out insights from LinkedIn's global user base to generate fascinating new types of business content for CNBC to broadcast," said LinkedIn CEO Dan Nye.

The agreement is latest in a string of alliances for LinkedIn, as it tries to woo users from the much larger Facebook, which has a user-base that ranges from college students and teenagers to corporate professionals seeking to connect with their business networks.

In July, it entered into an advertising deal with the New York Times. In June, it raised $53 million from investors, led by private equity firm Bain Capital.

Late last year it landed a deal with BusinessWeek magazine enabling users to hover their mouse over a company name in an article and track down people connected with the company who are LinkedIn members.

(Reporting by Saumyadeb Chakrabarty in Bangalore; Editing by Quentin Bryar)