Back-to-School '08 Goes Mobile With Thumbplay

100+ Mobile Educational, Health and Resource Titles from Incelligence Now
Available on Thumbplay.com

NEW YORK, Sept. 5 /PRNewswire/ -- Just in time for back-to-school,
students can now access top reference materials and study aids right from
their cell phones. Many of the best study guides, including the CliffsNotes(R)
and American Heritage(R) Dictionaries and titles from Scientific American
Magazine and the Sierra Club can now be downloaded to phones from
www.thumbplay.com and its mobile site (m.thumbplay.com) all brought to you by
leading mobile application developer Incelligence.
The new titles span a wide variety of classes and disciplines including:
-- English -- language and grammar aids, such as 100 Words Almost Everyone
Confuses & Misuses, 100 Words Every High School Freshman Should Know, 100
Words Every High School Graduate Should Know, 100 Words To Make You Sound
Smart
-- Literature -- CliffsNotes(R) for classic works, including Beowulf, The
Canterbury Tales, Great Expectations, and Julius Caesar
-- History -- Great American History Fact Finder
-- Science -- Scientific American: Ask The Experts, Scientific American:
Geography, Scientific American: The Human Body, 100 Words Science Words Every
College Graduate Should Know -- Mathematics -- Scientific American:
Mathematical Games
-- Reference -- Simpson's Contemporary Quotations, History Today!

In addition to the educational titles listed above, Incelligence also has
a variety of health and self-help titles including Take Charge of Your
Health!, Asthma Consultant(SM) from the National Institutes of Health, and
Nolo's Little Legal Companion, as well as "info-tainment" titles such as
"Grilling to Go" and "Dating Tips for Men" and "Dating Tips for Women."
"Our goal is to put useful information at the fingertips of mobile phone
users everywhere," said Byron Bollas, CEO and founder of Incelligence. "We're
very excited to be partnering with an industry leader like Thumbplay to make
our applications available to millions of new users."
"With nearly 85 percent of the U.S. population using cell phones, we're
seeing an increasing demand for ever more engaging and useful content," said
Are Traasdahl, Thumbplay's CEO and founder. "With Incelligence's wide range of
new mobile content, there is something for everyone. We're thrilled to add
these applications to our ever-expanding content library."
Thumbplay's extensive and ever-growing entertainment library currently
consists of more than 100,000 pieces of licensed content -- including music,
videos, games and more. Their direct-to-consumer service is accessible on more
than 2,000 devices among every major carrier in the U.S.
Thumbplay has maintained and grown its leadership position in the industry
by providing its consumers with the best possible customer experience,
including live, "24/7/365" customer service and a commitment to delivering the
largest catalog of entertainment possible. Thumbplay's "locker" service also
allows users to automatically back-up and store purchased items.
Each month, Thumbplay.com gets more than five million unique visitors and
its mobile (WAP) site (m.thumbplay.com) receives more than 12 million page
views, making it one of the most popular mobile Web sites.
About Incelligence, Inc.
Incelligence, Inc.(SM) is a leader in developing and delivering branded
mobile phone applications from top content providers. The company's Mobile
Application Factory(SM) enables the conversion, mobilization and distribution
of rich media content to mobile phones, quickly and cost-effectively.
Available in both self-contained and client-server formats, Incelligence
mobile phone applications are distributed through major wireless carriers and
direct to consumer channels around the world. Founded in 2005, Incelligence is
privately held and headquartered outside Boston, MA. More information is
available at http://www.incelligence.com or m.incelligence.com.
About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S.
consumers. As the largest and fastest growing mobile entertainment content
destination, Thumbplay gives consumers access to the broadest and deepest
catalog in the industry, spanning audio, video and gaming content from the
leading music labels and artists, game publishers and media companies. Its
innovative delivery and marketing platform makes it easy for users to
discover, manage, store and share mobile content online and on their wireless
devices.
Headquartered in New York City, Thumbplay was founded in September 2004 by
Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures,
SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise
Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More
information can be found at www.thumbplay.com or at m.thumbplay.com from a
mobile phone.
SOURCE Thumbplay, Inc.

Ryan Wallace of Kaplow for Thumbplay, +1-646-747-3599, rwallace@kaplowpr.com;
or Susan Lietz of Thumbplay, +1-646-808-1556, susan.lietz@thumbplay.com