Former Microchip Executive Pete Zimmer Joins Luminary Micro as Vice President of...

Former Microchip Executive Pete Zimmer Joins Luminary Micro as Vice President
of Worldwide Sales

AUSTIN, Texas, Sept. 5 /PRNewswire/ -- Luminary Micro has named Pete
Zimmer as Vice President of Worldwide Sales. Pete brings to Luminary Micro a
proven track record of growing sales and deep understanding of the embedded
marketplace.
"We are proud to have Pete join Luminary Micro's leadership team," said
Jim Reinhart, Luminary Micro's President and CEO. "Luminary Micro has
exhibited significant sales momentum over the past two years, and Pete has the
personal and professional skills to lead Luminary Micro to new heights."
Pete has more than 25 years of experience in the electronics industry,
covering automotive plant operations, quality assurance, project engineering,
and sales and marketing. He was most recently the Vice President of Americas
Sales at Microchip Technology, and earlier in his career founded an
electronics manufacturer's representative company and has successfully
represented companies such as Sharp, AT&T, Xilinx, International Rectifier,
and NEC.
"Luminary Micro is an exciting company with tremendous upside," Zimmer
said. "The company offers an extensive and compelling line of Stellaris(R)
ARM(R) Cortex(TM)-M3-based microcontrollers, production-ready modules, and
evaluation and reference design kits. The company has already seen
significant global success -- being named by Frost and Sullivan as the 2008
Global Entrepreneurial Company of the Year in recognition of this achievement
-- and I look forward to joining the team as Luminary Micro's growth
accelerates."
"Bringing a sales executive of Pete's caliber to Austin is a great benefit
for both Luminary Micro and the Austin technology base," said Jimmy Treybig,
NEA Venture Partner and Luminary Micro's Chairman of the Board. "Pete is
well-known for building teams that serve customers and solve problems. I know
he is looking forward to helping Luminary Micro's customers solve their
challenges in energy, security, and connectivity applications."
The global executive search to fill this role was led by Brad Westveld of
ON Search Partners.
About Luminary Micro and Stellaris
Luminary Micro, Inc. designs, markets and sells ARM Cortex-M3-based
microcontrollers (MCUs). Austin, Texas-based Luminary Micro is the lead
partner for the Cortex-M3 processor, delivering the world's first silicon
implementation of the Cortex-M3 processor. Luminary Micro's award-winning
Stellaris(R) mixed-signal microcontrollers contain specialized capabilities
for applications in energy, security, and connectivity markets. With the
world's largest selection of ARM-based microcontrollers, Luminary Micro's
Stellaris family allows for standardization that eliminates future
architectural upgrades or software tools changes.
Stellaris and the Luminary Micro logo are registered trademarks of
Luminary Micro, Inc. or its subsidiaries in the United States and other
countries. All other brands or product names are the property of their
respective holders.
Luminary Micro Company Contact:
Jean Anne Booth / CMO / +1.512.917.3088 mobile / +1.512.279.8801 office /
JeanAnne.Booth@LuminaryMicro.com
SOURCE Luminary Micro, Inc.

Jean Anne Booth of Luminary Micro, Inc., mobile, +1-512-917-3088, office,
+1-512-279-8801, JeanAnne.Booth@LuminaryMicro.com