Infomercial Expert, Global Media Marketing, Launches First National Infomercial Campaign...

Infomercial Expert, Global Media Marketing, Launches First National Infomercial Campaign for Dodge Ram

Global Media Marketing Launches Summer Sell Down Infomercial for
Dodge Ram
SANTA ANA, Calif.--(Business Wire)--
Global Media Marketing, www.glblmedia.com, a leading supplier of
infomercials and other direct response media products, announced today
that it has launched a major Infomercial program for Dodge Ram,
www.dodge.com. This is the first National Direct Response Infomercial
program for this Automotive OEM. The Dodge Ram, known for its styling
and Hemi engine, remains Chrysler's top-selling nameplate.

The Dodge Summer Sell Down Show features aggressive incentives on
Dodge Ram, including offers on the complete 2008 Dodge line up. The
infomercials were produced in both English and Spanish and are 28
minutes 30 seconds in length. This new infomercial program was
launched in conjunction with the advertising agency of record for
Dodge, BBDO, www.bbdo.com.

Global Media's Direct Response program will air on Saturday and
Sunday mornings. These times are increasingly popular for consumers
making automotive buying decisions. The broadcast vehicles will
include CBS, FOX, Telemundo, Univision and other media outlets.

Global Media's extensive knowledge in infomercial production as
well as their expertise in the media placement and negotiation helped
them get the nod on the campaign. BBDO/Chrysler gave Global Media the
offers and incentives on August 1st. Global Media scripted, shot and
edited the show and had it on air by August 8th in both English and
Spanish. In addition, each market (DMA) had its own show tailored to
its own specific market. This required top notch production on a
lightning fast turnaround scaled nationally and locally. If one market
wants to make an edit to their show Global Media has the ability to
turn around production and media placement and have the revised
program on air within 48 hours.

"We are extremely excited about implementing this program for
Dodge and our new relationship with BBDO," said Christian Holiday, CEO
of Global Media Marketing. "The fact that this is the first National
Direct Response program of its kind for Dodge, www.dodge.com, and its
agency demonstrates their belief that this type of advertising vehicle
can be very effective for them in this economic environment," said
Holiday.

"We have already received a tremendous response from all the local
Dodge dealers because as soon the show airs the dealers start getting
calls. BBDO and Chrysler love it because the long format helps them
showcase their products with more detail than a typical 30 sec spot.
Dodge has some great products, and getting that message out in a long
form campaign really helped explain some of Chrysler's strengths, like
their 'Lifetime Warranty' and their fuel efficient vehicles including
the 'MDS' system built on the Hemi engines," said Holiday.

Global Media

Global Media was founded by Christian Holiday in 2003. The company
produces over 600 infomercials a year for several industries including
automotive, financial and retail sectors as well as develops the media
plan and buy for the campaigns as well. The company also offers a
variety of media services including radio, TV, outdoor, print and
interactive solutions.

Global Media is located at 1212 N. Broadway, Suite 210, Santa Ana,
CA 92701.

For more information check out their site at www.glblmedia.com or
call 1-888-293-7838.

Blank and Associates
Hank Blank, 949-300-3266
hank@hankblank.com

Copyright Business Wire 2008