Where Britain Shops 2008: Supermarkets Report is a Wide-Ranging Analysis of the Way...
* Reuters is not responsible for the content in this press release.
Where Britain Shops 2008: Supermarkets Report is a Wide-Ranging Analysis of the Way Customers Shop DUBLIN, Ireland--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/cd910c/where_britain_shop) has announced the addition of the "Where Britain Shops 2008: Supermarkets" report to their offering. With supermarkets building ever more substantial positions in non-food, they present an increasing threat to specialist retailers. Not only are their non-food ranges becoming more comprehensive, but they are also now much more widely available as supermarkets broaden their reach through new superstores, non-food only stores and online non-food operations. Scope - A wide-ranging analysis of the way customers shop in supermarkets with profiles of the UK's four largest grocers: Asda, Morrison, Sainsbury and Tesco. - For each category this report provides a full socio-economic breakdown of shoppers, analysis of competitors used and sector penetration data. - For each profiled retailer, this report provides a socio-economic breakdown of their customer base, cross sector shopping data and conversion rates. Highlights For the fifth straight year, Tesco has increased its share of UK shoppers. 50.9% of all UK shoppers use Tesco on a regular basis, a 2.2 percentage point increase. The retailer has achieved this growth through opening 139 new stores across a number of formats as well as developing other channels such as its online offer and new catalogue offer. Homewares is the fastest growing non-food sector in supermarkets. Grocers have increased their share of all homewares shoppers by 2.9 percentage points to 45.0%, more than three times the growth of the sector with the second largest increase: DIY, which grew by 0.9 percentage points. Electricals continue to be attractive to supermarkets. For the seventh straight year, the percentage of electricals shoppers buying from supermarkets has increased, growing this time by 0.3 percentage points to 25.4%. However, they still trail large electricals specialists like Currys, attracting 42.1% of UK electricals shoppers, and Comet 32.0%. Key Topics Covered: CHAPTER 1 INTRODUCTION What is cDNA? What's Available? CHAPTER 2 EXECUTIVE SUMMARY Key Findings Main Conclusions CHAPTER 3 USE OF SUPERMARKETS Summary Supermarket Share of Shoppers Profiles of Supermarket Shoppers Profiles of Shoppers Who Do Not Use Supermarkets Which Sectors Shoppers Use Supermarkets For Share of Shoppers by Supermarket Retailer CHAPTER 4 SECTOR ANALYSIS How Clothing Shoppers Use Supermarkets How DIY Shoppers Use Supermarkets How Electricals Shoppers Use Supermarkets How Food & Grocery Shoppers Use Supermarkets How Footwear Shoppers Use Supermarkets How Homewares Shoppers Use Supermarkets How Music & Video Shoppers Use Supermarkets How Personal Care Shoppers Use Supermarkets CHAPTER 5 SUPERMARKET RETAILER PROFILES Asda Overview Asda Share of Shopper Asda Customer Profile Asda Usage Profile Asda Cross-sector Shopping Morrison Overview Morrison Share of Shopper Morrison Customer Profile Morrison Usage Profile Morrison Cross-sector Shopping Sainsbury Overview Sainsbury Share of Shopper Sainsbury Customer Profile Sainsbury Usage Profile Sainsbury Cross-sector Shopping Tesco Overview Tesco Share of Shopper Tesco Customer Profile Tesco Usage Profile Tesco Cross-sector Shopping CHAPTER 6 APPENDIX Basic Methodology Selection of Parliamentary Constituencies Metropolitan County Other 100% Urban Mixed Urban/Rural Rural Selection of Enumeration Districts Selection of Respondents Post Survey Weighting LIST OF TABLES LIST OF FIGURES Companies Mentioned: - Asda - Morrison - Sainsbury - Tesco For more information visit http://www.researchandmarkets.com/research/cd910c/where_britain_shop. Source: Verdict Research Limited Research and Markets Laura Wood Senior Manager press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
Follow Reuters