Bid on Your Favorite Celebrity's Jeans to Benefit Childrens Charities - Online Auction...

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Fri Sep 5, 2008 9:54am EDT 

Bid on Your Favorite Celebrity's Jeans to Benefit Childrens Charities - Online Auction Extended and Only Lasts until Sept 17

   Auction Commemorates Launch of GE Profile(TM) Frontload Washer &
                                 Dryer
--(Business Wire)--
GE Consumer & Industrial (NYSE:GE):

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WHAT:  An online auction benefiting the Clothes Off Our Back
        Foundation with jeans worn and/or signed and donated by more
        than 60 celebrities including:
               -- Miley Cyrus
               -- Jay Leno
               -- Scarlett Johansson
               -- Tori Spelling
               -- Ryan Seacrest
               -- Lauren Conrad
               -- Ashlee Simpson
               -- Nick Lachey
               -- Jenna Fischer and John Krasinski (from "The Office")
               -- Christian Slater
               -- Debra Messing
               -- Alison Sweeney and many, many more
       -- Auction has bids for more than $4,000, but there's still
        time to bid and help raise money for children's charities!
       -- Bidding launched August 26 with a special event in Times
        Square featuring Alison Sweeney, host of "The Biggest Loser"
        and star of "Days of Our Lives." (Photos available upon
        request)
       -- Video coverage of the event can be viewed and downloaded
        here: http://www.geappliances.com/washingmyjeans/
        GE_Multiple_Media_News_Release_8-26-08.wmv (Due to its length,
        this URL may need to be copied/pasted into your Internet
        browser's address field.  Remove the extra space if one
        exists.)

WHEN:  Auction ends WEDNESDAY, SEPT. 17 AT 8 P.M. EST.

WHERE: For information on the online celebrity auction and a chance to
        win the new GE Profile Frontload Washer and Dryer with Smart
        Dispense(TM) Technology (approximate value $3,500) at
        www.washingmyjeans.com ; for bidding on celebrity jeans visit
        www.clothesoffourback.org .

WHY:   In celebration of GE Profile's new energy-efficient Frontload
        Washer and Dryer, they've partnered with "Clothes Off Our
        Back" to auction off celebrity jeans for charity.

       Now you only have to load your detergent or fabric softener
        twice a year! Thanks to the revolutionary SmartDispense
        Technology, not only does the washer hold six month's worth of
        detergent, but it dispenses just the right amount based on
        soil, load size, level of water hardness and type of clothes -
        saving loads of time (in fact, it can wash 17 pairs of jeans
        in just one load!).

       Proceeds from the auction will benefit the Clothes Off Our Back
        Foundation, a non-profit organization founded by actors and
        philanthropists Jane Kaczmarek and Bradley Whitford that
        auctions off celebrity attire to benefit children's charities.
        For more information on the Clothes Off Our Back or bidding on
        celebrity jeans, visit www.clothesoffourback.org .

               -- GE spokesperson available for interview upon request
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GE Consumer & Industrial
Kim Freeman, 502-452-7819
kim_freeman@ge.com
or
Sarah Anderson, 212-704-4519
Mobile: 917-733-2490
sarah.anderson@edelman.com

Copyright Business Wire 2008
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