Hall of Fame Beverages, Inc. Enters Dynamic 'Energy Shot' Market With Rollout of...

Hall of Fame Beverages, Inc. Enters Dynamic 'Energy Shot' Market With Rollout of New Atomic Dogg(R) Energy Shot

Initial Launch Into Puerto Rico, New York, Connecticut, Chicago,
Los Angeles and Las Vegas Markets
LOS ANGELES--(Business Wire)--
Hall of Fame Beverages, Inc. ("the Company") (Pink Sheets: HFBV),
an emerging corporation in the high-growth functional beverage
industry, today announced that the Company has entered the
distribution phase for its newest product: Atomic Dogg(R) Energy Shot.

Atomic Dogg(R) Energy Shot, available in convenient 2-oz bottles,
will complement the existing Atomic Dogg(R) energy drink(R) brands by
offering consumers a safe and great-tasting instant energy supplement
that lasts for up to six hours. Atomic Dogg(R) Energy Shots contain
only ingredients to provide steady, reliable energy without sugar or
excessive calories. With Atomic Dogg(R) Energy Shot, consumers
strictly seeking an energy boost can now do it in a few swallows. Its
compact yet powerful 2-oz size allows Atomic Dogg(R) Energy Shot to
easily slip into a purse, jacket or pants pocket for a reliable boost
whenever it may be necessary. The product is fortified with essential
vitamins, amino acids, energy catalysts and horny goat weed.

Through the Company's distribution relationship, Hall of Fame has
secured initial distribution of Atomic Dogg(R) Energy Shot in Puerto
Rico, New York, Connecticut, Chicago, Los Angeles and Las Vegas
markets. Distribution includes but is not limited to convenience
stores, gas stations, club stores, nightclubs, Big Box stores and
supermarkets.

"Energy shots are one of the fastest growing beverage industry
segments," stated Calvin Ross, COO of Hall of Fame Beverages. "From
our research, over 200M 'energy shots' will be sold this year alone,
and we feel that our distribution relationships will be advantageous
to capturing a significant share of this growing market. We continue
to work diligently to strengthen our brands, and believe that our
entrance into this market segment will greatly enhance shareholder
value."

Safe Harbor Statement:

Statements contained in this press release, which are not
historical facts, are forward-looking statements as interpreted in the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based largely on current expectations
and are subject to a number of known and unknown risks, uncertainties
and other factors beyond the Company's control that could cause actual
events and results to differ materially from these statements. These
risks include, without limitation, that there can be no assurance that
any strategic opportunities will be available to the Company and that
any strategic opportunities may only be available on terms not
acceptable to the Company. These statements are not guarantees of
future performance, and readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of
the date of this release. Hall of Fame Beverages undertakes no
obligation to update publicly any forward-looking statements.

Hall of Fame Beverages, Inc.
Calvin Ross, 323-969-8114
info@halloffamebeverages.com

Copyright Business Wire 2008