Borders(R) to Host Unveiling of Esquire's E-Ink Cover at Columbus Circle Location...

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Fri Sep 5, 2008 10:51am EDT 

Borders(R) to Host Unveiling of Esquire's E-Ink Cover at Columbus Circle
Location Sept. 8
    NEW YORK, Sept. 5 --

    What:     Esquire will hold a press conference at Borders to discuss and
              showcase the groundbreaking cover of its October 2008 issue,
              which celebrates the magazine's 75th anniversary and marks the
              first use of e-Ink technology in a periodical. Only available in
              the 100,000 copies of the issue to be sold on newsstands at
              retailers including Borders, the E-Ink panels appear on the
              front cover and two inside cover pages, which feature an
              advertisement for Ford Flex.

              This event will provide the media with an excellent photo
              opportunity and a chance to interview executives from Esquire,
              Ford and E-Ink.

    Who:      David Granger, Editor-in-Chief of Esquire
              Kevin O'Malley, Vice President and Publisher of Esquire
              Usha Raghavachari, Crossover Communications Director for Ford
              Motor Company
              Sriram Peruvemba, Vice President of Marketing for E-Ink

    When:     Monday, Sept. 8
              10:00 a.m. - press check-in
              10:30 a.m. - press conference begins

    Where:    Borders
              Time Warner Center, 2nd Floor
              10 Columbus Circle
              New York, NY 10019
              (212) 823-9775

    RSVP:     Media interested in attending this event must RSVP via e-mail
              to rhett_usry@dkcnews.com or courtney_greenberg@dkcnews.com.

    Media
    Contacts: Media interested in learning more about Borders should contact
              Bonnie Schmick at (734) 477-1224 or at
              bschmick@bordersgroupinc.com.

              Media interested in learning more about Esquire and its E-Ink
              cover should contact Rhett Usry or Courtney Greenberg at
              (212) 685-4300.


    About Borders Group, Inc.
    Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP), is a
leading retailer of books, music and movies with more than 28,000 employees.
Through its subsidiaries, the company operates more than 1,100 stores
primarily under the Borders(R) and Waldenbooks(R) brand names and recently
launched Borders.com for online shopping. For more information, visit
www.borders.com/aboutus .
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
SOURCE  Borders
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