Examine Robert's American Gourmet Case Study: Focusing on Product Innovation in Healthy...

Examine Robert's American Gourmet Case Study: Focusing on Product Innovation in Healthy Snacks

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/ec0550/roberts_american)
has announced the addition of the "Robert's American Gourmet Case
Study: Focusing on Product Innovation in Healthy Snacks" report to
their offering.

This report on Robert's American Gourmet forms part of a series of
case studies, which explore business practices across a variety of
disciplines and business sectors. It looks at how the company has
successfully retained growth amid consumer skepticism of the "healthy
snacks" phenomenon and growing competition.

Key reasons to purchase this title

-- Gain insight into the methods used by important industry
players to give them a competitive edge

-- Identify specific areas for operational improvements

-- Capitalize on the knowledge of experienced companies when
entering a new niche or market

Key Topics Covered:

-- Healthy snacking is a growing sector, but it is often
perceived by consumers with skepticism

-- Robert's American Gourmet has developed a profitable business
by creating novel, healthy snacks with a fun-loving image

-- The company's line of healthy snacks has achieved rising
sales, benefiting from consumers increased health concerns

-- The company produces healthy snacks that are promoted as using
all natural ingredients

-- The company's "natural" stance capitalizes on consumer concern
over artificial ingredients

-- The company's products are suitable for vegans and those with
certain allergies, groups the company believes mainstream
brands do not market to

-- The company does not develop formal marketing, relying on its
quirky packs to sell the brand

-- The company perceives formal marketing as too mainstream,
preferring to let the products sell themselves

-- However, a series of complaints by the FDA have provided bad
publicity for the company

-- The company's products have cartoon images on the packs that
promote a fun-loving, maverick attitude

-- Its strategy of using a large range of cartoon images
contrasts with mainstream companies common strategy of using
only one character per brand

-- The company regularly introduces new products to retain
consumer interest

-- NPD is a core company focus, and it attends global food shows
for product inspiration

-- NPD is non-formal in its process, with the company director
coming up with many of the product ideas himself

-- The company has a high product turnover, but aims to reduce
SKU numbers in the future

For more information visit
http://www.researchandmarkets.com/research/ec0550/roberts_american

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager
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