Video: Warner Bros. Consumer Products and CRYSTALLIZED(TM) - Swarovski Elements Kick-Off...

Video: Warner Bros. Consumer Products and CRYSTALLIZED(TM) - Swarovski
Elements Kick-Off Mercedes-Benz Fashion Week With a Ruby Crystal-Studded 70th
Anniversary Celebration of The Wizard of Oz
World Famous Designers Unveil Re-Imagined Iconic Ruby Slippers

BURBANK, Calif., Sept. 5 /PRNewswire/ -- "If Dorothy were living in the
21st century, what would she wear?" was the question answered by The Wizard of
Oz Ruby Slipper Collection, a creative re-interpretation of one of film's most
iconic and revered symbols which has captured the hearts and imaginations of
people the world over. In celebration of the 70th anniversary of The Wizard
of Oz in 2009, Warner Bros. Consumer Products in partnership with
CRYSTALLIZED(TM) - Swarovski Elements, invited the world's top shoe designers
to reinterpret Dorothy's iconic Ruby Slippers for modern times.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/warner/34726 /

To kick-off Mercedes-Benz Fashion Week, The Wizard of Oz Ruby Slipper
Collection was officially unveiled to celebrities and "fashionistas" on
September 4 at an in-store gala event at Saks Fifth Avenue in New York City in
their famous 10022-SHOE -- the designer shoe salon that's so big it has its
own zip code. The red carpet event was attended by such notables as Lindsay
Price, Molly Sims, Lorraine Bracco, Nina Garcia, Stuart Weitzman, Betsey
Johnson, Nigel Barker, Gloria Reuben, Bobby Flay, Stephanie March, Perrey
Reeves, Pamela Roland and Wendy Williams.
Designers, including A. Testoni, Abaete, Alberta Ferretti Betsey Johnson,
Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen
Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger
Vivier, Sergio Rossi, Stuart Weitzman, Tibi, and Tuleh, were granted creative
license and access to unlimited CRYSTALLIZED(TM) - Swarovski Elements to
re-imagine Dorothy's design with their own modern vision of the sparkling Ruby
Slipper.
"The Wizard of Oz is a timeless classic which has touched people of all
ages and will never go out of style," said Brad Globe, President, Warner Bros.
Consumer Products. "What better way to celebrate the film's 70th Anniversary
than appearing front and center at Mercedes-Benz Fashion Week, sharing with
fans these beautiful new designs of Dorothy's Ruby Slippers."
Beginning today, September 5, the Collection will also be showcased at an
incredible installation surrounding the famed fountain area at Mercedes-Benz
Fashion Week's Bryant Park tents.
After Mercedes-Benz Fashion Week wraps, the Ruby Slipper Collection will
make an appearance at Elizabeth Glaser Pediatric AIDS Foundation's Kids for
Kids Family Carnival in New York City's Park Avenue Armory Building on
September 20. Additional stops for the Collection include Miami Art Week to
coincide with Art Basel Miami Beach December 4-8th. Multiple public viewings
are planned throughout 2009.
Following a year of being highlighted at special events around the
country, the complete and original The Wizard of Oz Ruby Slipper Collection
will be auctioned at a gala event in fall 2009 with the proceeds benefiting
the Elizabeth Glaser Pediatric AIDS Foundation.
Guests attending the event received a special collection of The Wizard of
Oz PhotoStamps, developed by Warner Bros. Consumer Products in collaboration
with Stamps.com. The Wizard of Oz PhotoStamps sheets will sell for $19.99 at
PhotoStamps.com, and all net proceeds will benefit the Elizabeth Glaser
Pediatric AIDS Foundation.
About The Wizard of Oz
The Wizard of Oz is one of the most beloved and iconic motion pictures of
all time filled with timeless sentiments and values cherished by multiple
generations. Originally released in 1939, more than one billion consumers
have experienced the classic story of Dorothy and friends in the Land of Oz.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in the
world.
About CRYSTALLIZED(TM) - Swarovski Elements
CRYSTALLIZED(TM) is the brand name for all loose crystal elements by
Swarovski, the world's leading producer of precision-cut crystal. Over the
past decades CRYSTALLIZED(TM) - Swarovski Elements have become an essential
ingredient in international fashion and design. The unique brand tag "Made
with CRYSTALLIZED(TM) - Swarovski Elements" serves as quality proof of the
customers' products to enhance the value and provide consumers assurance that
they are buying the finest quality in crystal. For more information please
visit WWW.CRYSTALLIZED.COM.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is
renowned for its superlative American and international designer apparel
collections, its expertly edited assortment of handbags, shoes, jewelry,
cosmetics and gifts, and the first-rate fashion expertise and exemplary client
service of its Associates. Today, Saks operates 54 full-line stores in 25
states, three licensed stores in Mexico City, Dubai and Riyadh, 49 Saks Fifth
Avenue OFF 5TH stores and saks.com, the company's online store.
About Stamps.com and PhotoStamps.com
Stamps.com (Nasdaq: STMP) is a leading provider of Internet-based postage
services. Stamps.com's online postage service enables small businesses,
enterprises, and consumers to print U.S. Postal Service-approved postage with
just a PC, printer and Internet connection, right from their home or office.
PhotoStamps is a patented Stamps.com product licensed by the U.S. Post
Office that enables customers to capture their favorite images, designs or
logos on real U.S. Postage. Using advanced technology developed by
Stamps.com, customers receive high-quality, adhesive-backed PhotoStamps
allowing for a wide variety of personal and business uses.
About Elizabeth Glaser Pediatric AIDS Foundation
The Elizabeth Glaser Pediatric AIDS Foundation is a worldwide leader in
the fight against pediatric AIDS. Its innovative research programs,
collaborative training initiatives, advocacy efforts, and rapidly expanding
international prevention and treatment programs are bringing dramatic changes
to the lives of children worldwide. To learn more about the Elizabeth Glaser
Pediatric AIDS Foundation and its programs, visit www.pedaids.org.
THE WIZARD OF OZ and all related characters and elements are trademarks of
and (C) Turner Entertainment Co.
(s08)
Media Contacts:

Rita Cooper
Warner Bros. Consumer Products
818.954.3821
rita.cooper@warnerbros.com

Lauren Miller
BrandingIron Worldwide
646.454.0372
lauren@brandingironworldwide.com

SOURCE Warner Bros. Consumer Products

Lauren Miller of BrandingIron Worldwide, for Warner Bros. Consumer Products,
lauren@brandingironworldwide.com, +1-646-454-0372; or Rita Cooper of Warner
Bros. Consumer Products, +1-818-954-3821, rita.cooper@warnerbros.com