Pursuant Takes Social Networking to a New Level with Formal Launch of Unifyer

Texas A&M Becomes First University to Incorporate Revolutionary
New Communication Tool
DALLAS/FT. WORTH, Texas--(Business Wire)--
After months of anticipation, Pursuant is pleased to announce the
inaugural launch of Unifyer in a university setting. Unifyer is a
web-based application that will decentralize communication, attract
young donors, allow for self-organization, and strengthen ties between
the university and its alumni. The official launch of The Association
of Former Students at Texas A&M University's "My Aggie Network"
Unifyer application occurred at 3:00 p.m. on Thursday, August 28,
2008. This event marks the culmination of 18 months of design,
testing, refining, and collaboration between the team at Pursuant and
the leadership of The Association of Former Students.

The development of Unifyer was built on the long-standing
relationship between Pursuant and The Association of Former Students
at Texas A&M University. For years, Pursuant has supported the
university's fundraising through dynamic and engaging eSolicitations.
The Association of Former Students initially considered the
possibility of building a new communication and social networking tool
in-house, and eventually approached Matt Frazier, Pursuant founder and
CEO, with the challenge of designing a product that would meet the
needs of their specific constituencies. Frazier and his team accepted
the challenge, and the result for The Association of Former Students
is "My Aggie Network."

"As we develop ways to boost affinity for our clients, there's no
better partner than The Association of Former Students at Texas A&M
University," says Frazier. "The Association of Former Students is
known for its unique affinity. It's the kind of loyalty other
organizations would love to create. Aggies have a global following.
Our clients at The Association of Former Students were strategic,
progressive, and entrepreneurial enough to know that the communication
and networking solutions currently available weren't going to meet
their needs. They knew they needed something different and distinctive
from MySpace or Facebook."

As Frazier and his team listened to the organization's specific
needs, they were able to build a communication tool that customizes
the best aspects of Web 2.0 (social networking sites like MySpace and
Facebook and communication sites like Blogger and Wordpress) to change
the way this university community communicates with, mobilizes, and
empowers their various constituencies.

"The challenges faced by our organization are not unique," says
Marty Holmes, assistant executive director of The Association of
Former Students overseeing marketing and programs. "In building an
efficient and effective communications tool, we've had the opportunity
to serve as the consultant, the test site, and a constant focus group
while helping our friends at Pursuant to design and perfect this
program. We believe that this product has application for any large
group of people who need to communicate easily, and we are excited
about whatever common bond they may have, whether that's a university,
a church, a company, or a cause."

The Association of Former Students is proud to share the benefits
of this innovation with other universities facing similar challenges.
"This product will allow Aggies to connect with Aggies 24/7. Unlike
Facebook or MySpace, Unifyer allows us to authenticate our users
against our database of former students, so we won't be dealing with
false profiles. Our individual interest groups can take responsibility
for their own communication, while allowing for the ability to flag
questionable content," Holmes states. "We believe that this tool will
help us engage the entire Aggie Network and keep the goose bumps and
warm feelings for 'Aggieland' alive and well."

The B&B Media Group
Audra Jennings, 903-872-0517 x104
ajennings@tbbmedia.com

Copyright Business Wire 2008