UpCode and Telefonica are Announcing Their Partnership With Movistar UpCode BiDi...

UpCode and Telefonica are Announcing Their Partnership With Movistar UpCode
BiDi Codes in Argentina

LOS ANGELES, September 5 /PRNewswire/ -- Telefonica, the leading private
company in the global telecommunications market has launched an innovative
campaign enabled by UpCode Mobile Access and Interaction (MAI)(TM). Software
that will allow Movistar mobile users full interaction with their handsets
with traditional media.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )
Telefonica's initiative is designed to engage users through various
offerings by scanning Bidi Codes with their mobile phones, on billboards, in
print and on TV, to download mobile content to their mobile devices, and to
enable numerous applications.
UpCode USA CEO Jerald Cavitt states, "We are confident that the
partnership will give the Latin Mobile Marketplace a wider distribution
platform and additional interaction for Movistar clients. We understand
change, convenience and control with the need to give people access whenever,
wherever. Telefonica's Movistar campaign shows the many possibilities, a new
way of content delivery and other business applications." "This is just the
beginning of our international roll-out," Mr. Cavitt also stated.
UpCode Argentina Director Gustavo Mejalelaty states, "The main reason why
Telefonica de Argentina selected UpCode, was our Customer oriented attitude
that UpCode offered against any local or international competitor and because
of the flexibility of the solution. For example, first we customized the
UpCode reader to many of the old cell phone models still popular in the
region, second we developed an UpCode MMS decoder to do a massive campaign
using standard camera phones, and third we selected a flexible business
model."
UpCode
UpCode(TM) includes an optical reader, using mobile devices to add
electronic information systems to printed products and screens. The code
(data matrix, QR-code, 1D barcode or color code) or other type of tag gives
mobile phone users multiple access and interaction, for example but not only
to Internet content simply by pointing their phone at a code. UpCode is today
established in more than 40 countries.
Telefonica:
Telefonica is a leading private company in the global telecommunications
market, with headquarters in Spain. In 2007, the Company offered a return of
41.9% to its 1.5 million shareholders. Telefonica employs an average of
249,000 people and provides access to more than 233 million customers in
March 2008. In 2007, the operator invested 4.38 billion euros in R&D.
USA Inquiries:
Paul Gimenez,
+1-951-236-4203,
press@upcodeusa.com,
http://www.upcodeusa.com;

Worldwide,
Camilla Sellberg,
camilla.sellberg@upc.fi,
http://www.upcode.fi

SOURCE UpCode Ltd

USA Inquiries: Paul Gimenez, +1-951-236-4203, press@upcodeusa.com; Worldwide,
Camilla Sellberg, camilla.sellberg@upc.fi