PC Connection Premieres Videos of Papelbon Dance, Ringing of NASDAQ Closing Bell

MERRIMACK, N.H.--(Business Wire)--
PC Connection, Inc. (NASDAQ: PCCC), a leading direct marketer of
information technology (IT) products and services, has premiered two
video productions, one featuring footage from its annual sales
kick-off which included an appearance by Boston Red Sox pitcher
Jonathan Papelbon, and the other featuring footage from the 10th
anniversary celebration of the Company's initial public offering at
NASDAQ in New York City. PC Connection has been a sponsor and an
official supplier to the Boston Red Sox since 1999. To celebrate the
tenth anniversary of its IPO, representatives of PC Connection, Inc.
traveled to New York City to tour NASDAQ and participate in a
celebratory ringing of the closing bell. The videos are available by
clicking on the multimedia link provided below. They will also be
available on PC Connection's media and investor relations page on the
Company's website at http://ir.pcconnection.com/releases.cfm.

About PC Connection, Inc.

PC Connection, Inc., a Fortune 1000 company, owns three sales
companies: PC Connection Sales Corporation, MoreDirect, Inc., and
GovConnection, Inc., headquartered in Merrimack, NH, Boca Raton, FL,
and Rockville, MD, respectively. All three companies can deliver
custom-configured computer systems overnight. Investors and media can
find more information about PC Connection, Inc. at
http://ir.pcconnection.com.

PC Connection Sales Corporation (1-800-800-5555), the original
business of PC Connection, Inc. serving the small- and medium-sized
business sector (SMB), is a rapid-response provider of information
technology (IT) products and services. It offers more than 150,000
brand-name products through its staff of technically trained sales
account managers and catalog telesales representatives, catalogs, and
publications, and its website at www.pcconnection.com. The subsidiary
serves the Apple/Macintosh community through its MacConnection
division (1-800-800-2222), which also publishes specialized catalogs
and is online at www.macconnection.com.

MoreDirect, Inc. (561-237-3300), www.moredirect.com, provides
corporate technology buyers with a comprehensive web-based
e-procurement solution and in-depth IT supply-chain expertise, serving
as a one-stop source by aggregating more than 300,000 products from
the inventories of leading IT wholesale distributors and
manufacturers. MoreDirect's TRAXX(TM) system is a seamless end-to-end
interface that empowers clients to electronically source, evaluate,
compare prices, and track related technology product purchases in
real-time.

GovConnection, Inc. (1-800-800-0019) is a provider of IT products
and services to federal, state, and local government agencies and
educational institutions through specialized account managers,
catalogs, and publications, and online at www.govconnection.com.

MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5771546

"Safe Harbor" Statement Under the Private Securities Litigation
Reform Act of 1995: This release contains forward-looking statements
that are subject to risks and uncertainties, including, but not
limited to, the impact of changes in market demand and the overall
level of economic activity, or in the level of business investment in
information technology products, competitive products and pricing,
product availability and market acceptance, new products, fluctuations
in operating results, and the ability of the Company to hire and
retain essential personnel, and other risks that could cause actual
results to differ materially from these detailed under the caption
"Risk Factors" in the Company's Annual Report on Form 10-K filed with
the Securities and Exchange Commission for the year ended December 31,
2007. More specifically, the statements in this release concerning the
Company's outlook for 2008 and the statements concerning the Company's
gross margin percentage, productivity, and selling and administrative
costs and other statements of a non-historical basis (including
statements regarding implementing strategies for future growth and the
ability of the Company to improve sales productivity) are
forward-looking statements that involve certain risks and
uncertainties. Such risks and uncertainties include the ability to
realize market demand for and competitive pricing pressures on the
products and services marketed by the Company, the continued
acceptance of the Company's distribution channel by vendors and
customers, continuation of key vendor and customer relationships and
support programs and the ability of the Company to hire and retain
qualified sales representatives and other essential personnel. The
Company assumes no obligation to update the information in this press
release or revise any forward-looking statements, whether as a result
of any new information, future events, or otherwise.

pccc-g

PC Connection, Inc.
David Beffa-Negrini, 603-683-2278
Sr. Vice President, Corporate Marketing & Creative
Services

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