Adrenalina to Partner with Zoo York, a Mark Ecko Action Sports Brand

MIAMI--(Business Wire)--
Adrenalina (OTCBB: AENA.OB), a retail entertainment destination
designed for extreme sports enthusiasts, today announced that the
Company will partner with Zoo York, a Marc Ecko Enterprises action
sports brand, to build its brand platform through Adrenalina's
innovative retail concept.

Adrenalina will prominently showcase Zoo York, the East Coast's
largest action sports company, as one of its premier brands through
its multiple marketing and retail efforts, including the Adrenalina
television program, lifestyle magazines, and event-driven promotional
opportunities. Launched in 1993, Zoo York features skateboards and
skater-influenced t-shirts, jeans, hoodies, and accessories.

"One of the most exciting names in skateboarding, Zoo York is the
perfect brand for Adrenalina, and we look forward to promoting it at
our new 12,000 square foot location in Tampa, as well as through our
other marketing and retail resources," said Jeffrey Geller, President
of Adrenalina. "As Adrenalina continues to build its profile as the
ultimate extreme sports destination, we are enthusiastic about
building our relationship with Zoo York."

Adrenalina has retail locations in Miami, Florida, and Orlando,
Florida; and has stores under construction in Tampa, Florida,
Alpharetta, Georgia, Plano, Texas, and Denver, Colorado. Furthermore,
the Company has signed leases in Houston, Texas and East Rutherford,
New Jersey.

About Adrenalina

Adrenalina pioneered and branded "The Extreme Store" concept,
which showcases top-quality athletic apparel, equipment and
accessories in a fun, engaging retail entertainment format. Building
on the popularity of the Adrenalina TV program, Adrenalina stores
feature the FlowRider(R) wave machines for which it has exclusivity in
retail locations. With over 1 million visitors to the stores per year,
Adrenalina locations average 10,000 square feet and carry the best in
extreme sports apparel, footwear, equipment and accessories from
industry leaders and fashion brands such as Quiksilver, Billabong,
Volcom, O'Neil, Reef, Crocs and Ed Hardy. Adrenalina has retail
locations in Miami, FL; and Orlando, FL; and has locations under
construction in Tampa, FL; Denver, CO; Alpharetta, GA; and Plano, TX.
The Company has also secured additional prime locations in Houston, TX
and the New York Metro market. Adrenalina (AENA) is quoted on the Over
The Counter: Bulletin Board. For more information, please visit
www.adrenalinastore.com.

Berns Communications Group
Amy Kover/Michael McMullan
212-994-4660
akover@bcg-pr.com/ mmcmullan@bcg-pr.com

Copyright Business Wire 2008