Inwindow Outdoor Launches Midtown Storescape for MTV in Advance of Sunday's Video...

Inwindow Outdoor Launches Midtown Storescape for MTV in Advance of Sunday's Video Music Awards

NEW YORK--(Business Wire)--
Inwindow Outdoor, the leader in storefront-based outdoor
advertising, has created an outdoor display, or Storescape, for MTV in
midtown Manhattan to help promote the network's upcoming Video Music
Awards which will be broadcast this coming Sunday.

The company has taken vacant retail space at 317 Madison Ave. and
transformed it into an interactive advertising display encouraging
pedestrians to tune into the event. As people pass by the site, the
display flips to scenes showcasing several artists expected to perform
at this year's VMAs.

"MTV is one of the iconic global brands and we are excited to be
working with them to showcase our interactive capabilities, yet
again," said Steve Birnhak, CEO of Inwindow Outdoor. "It was important
to MTV that this display be created in Midtown, and this location is
fantastic because of its proximity to Grand Central. The interactive
nature of the display is sure to attract attention and help MTV reach
its viewership goals for the VMAs."

Inwindow Outdoor continues to grow its retail real estate
inventory across the country and now has partnerships with commercial
landlords in 14 U.S. markets while at the same time evolving the
interactivity of its displays. In addition to the MTV project, recent
displays have utilized human motion detection and Bluetooth technology
to further engage passers-by. Advertisers using the company's services
are continuing to enjoy incredible response and return on value due to
their large scale and high profile.

The MTV display at 317 Madison can be viewed until Tuesday,
September 10th and was created in partnership with SL Green, the City
of New York, the Grand Central Business District, Monster Media,
Hyperspace and Posterscope.

About Inwindow Outdoor

Located in New York City, Inwindow Outdoor is an innovative
outdoor advertising company that specializes in providing advertisers
with high profile messages in prime storefront locations throughout
the United States. Our client list includes well-respected national
brands such as AT&T, Discovery Networks, Jeep, Motorola, Conde Nast,
CW Network, ABC Television, Starbucks BMW and Lexus. The company was
founded in 2002. For more information, please visit
www.inwindowoutdoor.com

GK Communications for Inwindow Outdoor
Greg Kalish, 646-290-8840
gkalish@gkcomms.com

Copyright Business Wire 2008