Solidifi Launches Fully-Transparent National Appraiser Network

CHICAGO--(Business Wire)--
Solidifi Inc., a leading technology-based provider of collateral
valuation and risk management services to the mortgage lending
industry, announced that expansion to nationwide appraiser coverage is
ahead of schedule. Response from experienced appraisers coast-to-coast
since Solidifi launched its registration process less than two weeks
ago surpassed initial goals and is driving the development of the
fastest growing network of quality appraisers in the U.S. today.

Solidifi's National Appraiser Network is founded on the principle
that a fully transparent technology platform will ensure appraiser
independence while also giving lenders access to a full range of
performance metrics. This depth of transparency allows Solidifi's
clients to identify appraisers demonstrating the professional
competency required to meet their requirements for specific
assignments in addition to the level of quality as measured by past
performance. Transparency expands further with display of the full
fee(1) set by the appraiser.

"The key to success in the collateral valuation business lies in
the quality of the appraisal network," said Jason Smith, CEO of
Solidifi. "The Solidifi National Appraiser Network is built on the
first technology platform specifically designed to be fully
transparent to give lenders the information they require while
protecting the appraiser from client pressure. Solidifi's full fee
business model attracts the kind of expert independent appraisers
sought by our lender clients in these turbulent times. Lenders are
provided with all of the performance and report quality information
required to manage their risk effectively while ensuring appraiser
independence."

Appraiser pressure has been an area of critical concern for the
industry for some time and has led to a number of innovative new
initiatives, including the Home Valuation Code of Conduct ("HVCC").
Solidifi was founded in 2004 on the idea that a truly transparent
platform is the only way to avoid the problems that have plagued
traditional AMCs. The company expanded into the U.S. market and has
invested significant resources preparing its Solidifi Values(TM)
collateral management service, offering mortgage professionals,
lenders, and investors solutions that are flexible and provide
transparency in collateral valuations.

"Quality and transparency were our highest priorities when we
developed our platform," Smith said. "Many lenders are surprised to
find out that we can provide our level of quality, complete
transparency, allow appraisers to earn their full fee and still
provide bottom line savings to our lender clients. But that's exactly
what has happened as we have rolled out this platform to top tier
lenders in North America over the past 2 years."

Appraisers in the U.S. have been pleasantly surprised when
presented with the details of Solidifi's new network, but collateral
valuation experts in Canada have been enjoying its benefits for some
time.

"Being included in Solidifi's network for the past 3 years has
made it easier to prove that we are a leading company," says Al
Garbens, AACI, P.App., of York Simcoe Appraisal Corp. Ltd. "Everyone
says they have high levels of customer service and can deliver on
time, but the transparency built into Solidifi's technology allows us
to actually prove it on a daily basis. In a market where long-term
success is no longer a foregone conclusion, it's good to be able to
prove how good we really are."

(1) full fee means that each appraisal company sets its own fees
and does not split that fee with Solidifi. Appraisers that were
previously forced to give away up to half of their regular fee to an
AMC are now free to determine how much they will charge. Appraisers
compete with each other on quality, speed and price which results in
monetary savings and efficiency benefits for the lender.

About Solidifi Inc.

Solidifi is a leading provider of collateral valuation, risk
management and data analytic services to the North American mortgage
industry. Solidifi provides mortgage lenders and professionals with a
flexible service platform for procuring collateral valuations from
marketplace vendors and appraisers, with complete transparency and
data to make "incredibly smart decisions". Solidifi currently serves
leading global financial institutions and is located in Chicago,
Toronto, Montreal and Calgary. For more information, visit
www.solidifi.com.

Solidifi Inc.
Mike Kraemer, 312-268-5679
Fax: 312-268-5801
Director of Marketing & Communications
mkraemer@solidifi.com
www.solidifi.com

Copyright Business Wire 2008