Mixpo Announces Online Video Advertising Pacts with Leading Local Media Publishers...

Mixpo Announces Online Video Advertising Pacts with Leading Local Media Publishers and Unveils Preliminary Video Campaign Metrics

SEATTLE--(Business Wire)--
Mixpo, an online video advertising company dedicated to serving
the local small and medium-size business (SMB) market, today announced
that it has signed agreements with five locally focused media
publishers, including: pioneering local online news sites Crosscut,
Sun Valley Online and Pegasus News; ITZ Publishing, an online
publishing consultant for newspapers across the US, and KGORadio.com,
the Web site for KGO Newstalk AM 810, the most listened-to radio
station in northern California.

The company has also disclosed performance data for two initial
video campaigns conducted on behalf of the new partners, with results
outlined further below.

Under the agreements, Mixpo's new partners can leverage the
company's recently launched online video advertising platform to
enable their advertisers to easily create, deploy and optimize
VideoAds, Mixpo-powered online video advertisements, for placement on
the publishers' local Web sites and blogs, as well as on the
advertisers' own Web sites, blogs, and other online destinations. With
the improved performance that video-based display ads can bring,
Mixpo's new partners are now positioned to monetize their display
advertising inventory more effectively. The Mixpo platform is entirely
turnkey, making it very easy for partners to deploy for their client
advertisers and giving the partners the option to white-label the
platform, or sell it under their own brands, if they so choose.

Mixpo's newly announced partners include:

Crosscut, a Seattle-based source of local and Northwest news and
commentary, combining original journalism with the best selections
from other sources.

SunValleyOnline.com, which provides a comprehensive source for
daily breaking news, blogs, entertainment, real estate, ski/recreation
reports, and vacation information. The site brings community members
and visitors together to communicate about issues and timely Sun
Valley matters.

Pegasus News, a subsidiary of Fisher Communications, Inc.,
specializing in providing personalized local news, information, and
advertising. Fisher plans to take Pegasus's news, information and
advertising model, which currently services the Dallas/Fort Worth
metropolitan area, to additional U.S. markets in the coming year.
Pegasus also developed The Daily You, an automatically personalized
news service.

ITZ Publishing, a consulting firm that works with leading
newspaper groups and publishers to develop and execute comprehensive
online plans with a focus on building traffic and online revenues.
Current active customers include Media News Group newspapers (The
Denver Post, Salt Lake Tribune, LA Daily News), The Philadelphia
Inquirer, Swift Communications, Wick Communications, Washington Post
Community Newspapers and many independent newspapers.

KGORadio.com, the online companion for KGO Newstalk AM 810, a
radio station serving the nine-county San Francisco Bay Area. The
station produces 100% live, local programming featuring extensive news
coverage and compelling talk shows on a daily basis. KGO's listeners
expect the best in news, talk, traffic, weather, business updates,
health reports and sports coverage. The listeners have honored the
station by rating KGO the most listened-to radio station in Northern
California for 30 consecutive years, solidifying KGO as a strong voice
for the community.

"We believe local media publishing is an ideal category for online
video advertising, as it provides a base of locally and vertically
targeted sites where businesses can effectively reach relevant readers
in ways that encourage and facilitate interaction with the
advertisers," said Anupam Gupta, Mixpo President and CEO. "We are
excited to add five hyper-local companies to our roster of partners
and we look forward to selectively adding new publishers, all while
positioning them to benefit from the substantially higher monetization
on their online advertising inventory that video can bring."

"A significant part of our mission lies in providing local
newspapers with turnkey technologies they need to succeed to drive
revenue growth in a challenging and evolving marketplace," said Greg
Swanson of ITZ Publishing. "We believe that online video advertising
will play an important role in the growth of online publishing
revenues and are already seeing great traction as we have begun
working with some of our local publishing partners. The unique
advertising portal we are developing in partnership with Mixpo is
already of tremendous value to online sales people."

"Mixpo delivers dynamic online video advertising that is highly
targeted to our local audience," said David Brewster, Publisher of
Crosscut. "We have tested Mixpo's video advertising platform for the
past six months and found that video ads outperform traditional static
banner advertisements, provide a higher quality of advertising to
Crosscut readers, and give our advertisers a more robust advertising
option."

INITIAL RESULTS

In addition to direct sales of advertising, Crosscut has
experimented with various ad networks. Some of these networks
delivered advertisements that were irrelevant or inapplicable to
Crosscut's discerning audience. Mixpo offered an elegant alternative
that delivered advertisements from local companies whose products or
services were appropriate to Crosscut's content and readership. These
advertisers better fit the Crosscut brand, and, not surprisingly,
their ads yielded quality results. For a local winery client, Crosscut
deployed a Mixpo in-banner video ad to drive people to visit the
winery for a wine tasting. Direct response overlays drove users to a
special coupon they could print out and redeem at the winery. The
campaign garnered a .8% click-to-views rate (equivalent metric to
click-through-rates (CTR), in which the industry average is .1%). In
addition, 67% of viewers who clicked on the ad watched the video,
showing a high level of engagement by Crosscut viewers.

Meanwhile, a KGORadio.com client, a homebuilder selling a luxury
development in Northern California, wanted to drive potential buyers
to the physical property by using online video advertising. Using the
Mixpo platform, the company launched a video ad during a recent
weekend with a special $50 gas card promotional offer for those who
would visit the development. The company promptly received hundreds of
leads. As was the case with the Crosscut campaign, this online video
ad yielded an approximate .8% click-to-views rate, while 70% of users
who clicked on the ad viewed the video.

The Mixpo online video advertising platform consists of five
integrated components, including:

-- The VideoAd, a dynamic video advertising player that
businesses can easily embed into in-banner video ads, search
engine landing pages, Web pages, or blogs;

-- The Studio, where companies can easily create high-quality
VideoAds from existing video, photo, and audio files, from a
broad range of stock media options;

-- Ad Rotation, which allows companies to test and compare
different versions of a VideoAd for effectiveness;

-- The Dashboard, where clients measure how a VideoAd is
performing by tracking the number of impressions and views,
playthrough and conversion, viewers' geographic locations, and
referring sites;

-- Automatically generated landing pages for each VideoAd,
providing the search terms and other metadata to maximize
exposure to more than 100 video sites powered by a range of
search engines, including Google, Yahoo, and Blinkx.

About Mixpo

Mixpo is an online video advertising company dedicated to
providing the local small and medium-size business (SMB) market with
technology-based products that are both easy to use and effective in
driving results. Through its pioneering online video advertising
platform, Mixpo enables local publishers, interactive directories and
local search marketing companies to easily and affordably create,
deploy, and optimize online video ads that drive measurable results
and fuel more effective marketing campaigns for their clients. The
company's turnkey Mixpo-to-Go channel program gives partners the
flexibility to private-label the Mixpo platform, and easily integrate
it into their advertising portfolios. For more information visit:
http://www.mixpo.com.

Pointer PR LLC
Mark S. Peterson, 206-390-0204
mark@pointerpr.com

Copyright Business Wire 2008