Built-In Business: Interstate All Battery Center Says Immediate ROI Gets Franchisees...

Built-In Business: Interstate All Battery Center Says Immediate ROI Gets
Franchisees Off to Strong Start

DALLAS, Sept. 5 /PRNewswire/ -- One of the most difficult times
financially for any new business owner is the time between signing the lease
and when the cash register starts ringing. Interstate Batteries Franchise and
Development, the franchisor of Interstate All Battery Center (IABC), which has
seen record franchisee signings this year, says it has built in a way to ease
that with immediate sales opportunities before a franchisee's doors open.
As a result, the company experiences increased sales, franchisee signings
and especially franchisee satisfaction.
"Our recent franchisee survey revealed outstandingly high satisfaction
among IABC franchises," said Franchise Business Review President Eric Stites.
"IABC's unique concept offers investors stability and greater opportunity for
success. Through its proven business-to-business program, franchisees are able
to hit the ground running, ramping up their business much faster than
traditional retailers."
In most cases, IABC sells franchise markets where the company's commercial
inside sales group has already secured existing business. These established
commercial accounts provide franchisees with immediate income and offer
established customer bases.
"In a competitive marketplace like franchising, it is critical to
distinguish your concept," said Interstate Batteries Franchise and Development
Director Justin Darland. "IABC's concept provides our newly signed and trained
partners to begin selling in the business-to-business market immediately, even
before they open the doors to their retail location."
Additionally, IABC offers franchisees sales support in prospecting and
maintaining accounts through its B2B Inside Sales Department. The department
consists of more than 40 highly-trained business-to-business account managers,
each dedicated to specific partners and driven though telesales to grow
accounts. Proven results (a 2005-2008 internal study marks more than 100
percent ROI for franchises that utilized the program) and happy franchisees
tout the program.
"For nine years we've worked closely with inside sales partners," said
IABC franchisee Dennis McDaniel. "Our current rep, Martha, is a critical part
of our business, working with our sales manager and salesman to set up face to
face meetings, research and pursue new business leads and maintain strong
customer service for our existing accounts. Martha is such an important part
of our team that we're known to fly her to Indiana to join in our company
Christmas parties."
IABC's proven ingredients to success position the company to lead the
retail battery category, which analysts project will reach $73 billion
globally by 2010. This year, IABC's Franchise Disclosure Document noted an
increased average-earning claim up 14 percent versus the same time last year
(1). The company recently celebrated a franchise signing for its 100th store
location and has already secured nearly a dozen additional signings with
continued expansion throughout the nation.
About Interstate All Battery Centers
Founded in 1952 and based in Dallas, Interstate Batteries is a privately
held group of corporations, which includes a company with 305 distributors
that service more than 200,000 dealers throughout the United States, Canada
and select international locations. Interstate is the top-selling replacement
automotive brand battery in North America, selling more than 15 million
batteries annually. Interstate All Battery Centers currently has more than 109
locations in 35 states, Canada and Puerto Rico. Customers can visit
http://allbatteryfranchise.com to find the nearest All Battery Center.
(1) Average company gross sales for fiscal year 2007 were $868,610 vs.
fiscal year 2008 $991,477. A copy of the FDD may be obtained by contacting
Kevin Hogan at Interstate All Battery Center Franchising, 17400 Northwest
Freeway, Houston, TX 77040. (800) 730-7868. The average sales total of
$991,477 represents operating results for our 14 company-operated centers open
for our 12 month fiscal year 2008.
Media Contacts:
Rebecca Bowers or Lauren Jones-McClain
(214) 379-7000
rebecca@spmcommunications.com
lauren@spmcommunications.com

SOURCE Interstate All Battery Center

Rebecca Bowers, rebecca@spmcommunications.com or Lauren Jones-McClain,
lauren@spmcommunications.com, +1-214-379-7000, both of SPM Communications for
Interstate All Battery Center