President of Respond2 to Speak in AMA Web Conference on Utilizing Web 2.0 in Marketing

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Mon Sep 8, 2008 9:42am EDT 

PORTLAND, Ore.--(Business Wire)--
On September 9, 2008, President of Respond2 San Francisco, Chris
Peterson, will be speaking in "Conversational Marketing: Interrupt
Less and Interact More," a web conference focusing on the importance
of utilizing web 2.0 technologies in marketing. The web seminar, or
"webinar," will also be hosted by the American Marketing Association
and will also feature Eric Vidal, of Cisco WebEx eMarketing
Consulting.

   The purpose of the webinar is to explore the impact, effects, and
possible uses of web 2.0 technologies in the field of marketing. With
the advent of web 2.0 technologies, such as wikis, blogs, and social
networking sites, consumers have adopted new means of gaining and
dispersing information about services, companies, and products. This
affects the world of marketing in that these social web platforms have
allowed consumers to bypass traditional means of information that had
previously been controlled by marketers.

   "Instead of trying to fight against social platform sites and
changing technology, marketers need to find ways of making these web
technologies work for them," says Peterson. "Marketers who do leverage
web 2.0 technologies will definitely come out ahead."

   The webinar will take place Tuesday, September 9, 2008 at 10:00 am
PDT. Those interested can register online at:
http://www.webex.com/web-seminars/view_event/964203458.

   About R2C Group

   R2C Group, Inc., a full-service response-driven advertising agency
based in Portland, Oregon, combines the talents and resources of
creative agency Respond2 and media buying agency Cmedia and Marketing
& Media Services (MMSI). R2C Group, ranked amongst the top 20
independently-owned agencies in the country (Advertising Age, May
2008), offers clients unparalleled direct marketing expertise through
its offices in Portland, San Francisco, Philadelphia and Providence,
RI, including two full television production and edit facilities,
state-of-the-art web design and management facilities, and a newly
updated broadcast duplication facility. More information about R2C
Group is available at www.R2CGroup.com.

R2C Group, Inc.
David Savage, 610-968-6611
dsavage@r2cgroup.com

Copyright Business Wire 2008
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