Cosi(R) Urges Americans to Lighten Up!

* Reuters is not responsible for the content in this press release.

Mon Sep 8, 2008 3:21pm EDT

DEERFIELD, Ill.--(Business Wire)--
Beginning this week Cosi guests will have more opportunities to
make healthier choices as Cosi introduces its "Lighten Up! Menu" at
all of its restaurants.

   Cosi's "Lighten Up! Menu" will feature lighter versions of some of
its most popular salad and sandwich options, including Signature Salad
Light, Bombay Chicken Light Salad and T.B.M. Light Sandwich, all less
than 500 calories each. Cosi also received some help from a
nutritionist who looked for ways to reduce calories on every item,
including switching to low-fat mayo, offering reduced-fat dressings
and reducing cheese portions by half.

   The change to menus comes after great success in launching the
menu in New York City where it is required that all chain restaurants
include caloric content directly on the menu. The city's Board of
Health implement the law in order to enable customers to make more
informed and healthy choices about what they eat, in an effort to
promote healthier living throughout the city. As other cities soon
follow New York City's, Cosi is at the forefront of expanding the
practice to their other restaurants.

   "We really believe in the values that led to the law implemented
by New York City Board of Health," said Jill Lawrence, Director of
Marketing for Cosi. "We want all of our customers to have more choices
when they visit us, especially those who are conscious about making
healthy eating decisions."

   The national restaurant chain, popular for its crackly crust
flatbread and open-flame ovens, has always been a healthier
alternative to some fast food chains, but is constantly evolving to
fit the needs of their customers.

Laughlin/Constable
Erin Madson, (312) 422-5943
emadson@laughlin.com

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.