Katalyst Media Launches "Blah Blah Blah" at TechCrunch50, Brings Entertainment Industry...

Katalyst Media Launches "Blah Blah Blah" at TechCrunch50, Brings Entertainment Industry DNA to Digital Media

Ashton Kutcher and Jason Goldberg Demo New Media Property Live in
San Francisco
SAN FRANCISCO--(Business Wire)--
Today, at the TechCrunch50 conference, Katalyst Media co-founders
Ashton Kutcher and Jason Goldberg announce the launch of "Blah Blah
Blah" a new original content Web property that delivers a unique
perspective on popular culture from the vantage point of the Blah
Girls (http://www.blahgirls.com). The Blah Girls are an animated
clique of teenagers who enjoy providing their commentary on the latest
entertainment themed news and happenings. With this initial foray into
the digital medium, Katalyst Media is applying their expertise in
content creation in a new form, and providing a compelling offering
for audiences and advertisers.

"Blah Blah Blah" is rendered by artist Todd Goldman, who teamed
with Ashton Kutcher and Jason Goldberg to bring to life an original
content series about entertainment news as viewed through the lens of
a teenager. "Teens just have a pulse on popular culture that is
fascinating to younger and older demographics alike," said Katalyst
co-founder Ashton Kutcher. "We created the Blah Girls to provide a new
twist on entertainment themed content, as we find this perspective to
be hugely entertaining and something we believe Web audience will be
attracted to and want to participate in."

"Blah Blah Blah" is one of five original content properties under
development in Katalyst's new digital media division and just a
preview of the kind of original content Katalyst plans to develop. The
shift from offline to online entertainment that is currently
underway,(1) coupled with predicted growth in Internet advertising
(projected to hit $147 billion by 2012(2)), make the industry is ripe
for creative content like "Blah Blah Blah" which lends itself to
multiple forms of advertising. Katalyst also expects to bring the Blah
Girls and other original content properties to cross-platform
applications including mobile, Web, VOD and television broadcast.

Todd Goldman, artist, founder of merchandising empire David and
Goliath and creator of the Blah Girl characters agrees with Kutcher
that Web audiences are ready for a new take on entertainment industry
content. "As Ashton Kutcher demonstrated with the hit show 'Punk'd',
there is a strong appetite for new ways of interacting with popular
culture," said Blah Girls creator Todd Goldman. "In the same way
'Punk'd' defined an entirely new category for the reality genre, we
believe 'Blah Blah Blah' is positioned to become a leading original
content experience for youth audiences online."

Katalyst, a Focus on Digital Media

Since founding Katalyst Media in 2005, Kutcher and Goldberg have
been focused on producing film and television properties, including
the upcoming ABC game show "Opportunity Knocks" as well as the CBS
program "Game Show in My Head". Now, with the launch of "Blah Blah
Blah," Kutcher and Goldberg are turning their attention to digital
media, creating original content properties for consumers to engage
with and for advertisers to reach targeted audiences online.

"At Katalyst, we are creating content that delivers a convergence
of the marketing trinity: content, media and brands," said Katalyst
co-founder and CEO Jason Goldberg. "The original content properties we
are developing for the Web are designed to deliver engagement, buzz,
and the ever elusive 'cool factor' to advertisers. We uniquely
understand the youth market, and are thrilled to be bringing new media
experiences into the category."

Introducing the Blah Girls

"Blah Blah Blah" (http://www.blahgirls.com) is a comedic, animated
series chronicling popular culture from the perspective of
self-described gossip queens Tiffany, Brittney and Krystle - a trio of
teens dedicated to spreading timely gossip and rumor across the
Internet. Episodes of "Blah Blah Blah" range in length between 45
seconds and two minutes. At launch, the Blah Girls will be admitting
to the world some of their obsessions, such as their love of
vitaminwater focus (of course it is the pink one).

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and
entrepreneur Jason Calacanis, the TechCrunch50 conference provides a
platform for early-stage, and frequently unfunded, companies to launch
for the first time to the technology industry's most influential
venture capitalists, corporations, angel investors, fellow
entrepreneurs and the international media. Companies are selected to
participate exclusively on merit. TechCrunch50 is supported by
corporate sponsors Google, Microsoft, MySpace, Salesforce, MSN Money,
Symantec, Thomson Reuters and Yahoo!, as well as venture capital firms
including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners,
Charles River Ventures, Founders Fund, Perkins Coie and Fenwick &
West.

About Katalyst Media

Katalyst Media, based in Los Angeles and New York, is an original
content production company creating Digital Media, Television and Film
properties. The Katalyst mission is to create thought-provoking and
compelling content for multiple platforms. Founded in 2005 by
partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits
include The Butterfly Effect and Guess Who, as well as the upcoming
feature film Spread. Television property credits include the hit
series Punk'd and Beauty and the Geek. Katalyst is, additionally,
producing two new network series, Opportunity Knocks for ABC and Game
Show in my Head for CBS.

Katalyst, Blah Blah Blah, Blah Girls, and all related logos are
trademarks of Katalyst Media, Inc. TechCrunch, TechCrunch40,
TechCrunch50 and the related logos are trademarks of Interserve, Inc.
and 20 LLC. All other names are trademarks and/or registered
trademarks of their respective owners.

(1) IDC, study on consumer online behavior, February 2008

(2) The Kelsey Group

EDITOR'S NOTE:

Graphical assets available for use include Blah Girls screen shots
and the Katalyst identity.

OutCast Communications
Jenny Jack, 415-392-8282
jenny@outcastpr.com

Copyright Business Wire 2008