Cabbage Patch Kids(R) Mark Milestone Anniversary With the Re-Release of the "Original"...

Tue Sep 9, 2008 8:00am EDT

* Reuters is not responsible for the content in this press release.

Cabbage Patch Kids(R) Mark Milestone Anniversary With the Re-Release of the "Original" 'Kids(TM) and a Nationwide Celebration

   Limited Edition 25th Anniversary Cabbage Patch Kids(R) Make Their
                       Worldwide Debut This Fall
MALIBU, Calif.--(Business Wire)--
Twenty-five years ago, millions of consumers stood in endless
lines and went to unthinkable lengths to obtain unique-looking dolls
called Cabbage Patch Kids(R). Since then, the 'Kids(TM) have become
part of American culture, and today, fans will celebrate the legacy of
this iconic brand with coast-to-coast festivities and the re-release
of the original 1983 'Kids.

   Now available at retailers around the world, the Limited Edition
25th Anniversary Cabbage Patch Kids(R) by Play Along(R), a division of
JAKKS Pacific, Inc. (Nasdaq: JAKK), are exact replicas of the original
'Kids that caused the unprecedented frenzy twenty-five years ago. They
are returning to store shelves for the first time since the early '80s
with the same sweet faces, beautiful clothing and adorable names for
fans to fall in love with all over again. The 'Kids resurgence is sure
to bring a swell of nostalgic emotions and memories, which can be
shared with other Cabbage Patch Kids fans at a special interactive
online Memory Wall - www.cabbagepatchkids25.com.

   The celebration starts today with a 25th birthday celebration at
Toys"R"Us Times Square, The World's Greatest Toy Store. Partygoers can
relive their favorite memories of the 'Kids and have the opportunity
to meet Xavier Roberts, the artist who created the Cabbage Patch Kids.
Fans, including iVillage Chief Toy Officer Elizabeth Werner and
celebrity chef Duff Goldman from Food Network's Ace of Cakes, will be
on hand for the celebration. Goldman even created a one-of-a-kind
birthday cake just for the occasion. Celebration Foods(R) is also
joining the party and will be serving delicious, creamy Carvel(R) ice
cream, while supplies last. Additional information can be found at
www.ToysrusTimesSquare.com.

   Also today, Cabbage Patch Kids fans in the Minneapolis area can
join Babytalk magazine and Mall of America(R) to celebrate the 'Kids'
25th Anniversary at World's Biggest Playgroup - a day of free
fun-filled activities, fabulous giveaways and live entertainment.
Additional information can be found at www.WorldsBiggestPlaygroup.com
and www.MallofAmerica.com.

   The fun doesn't end there! On September 20, the entire town of
Cleveland, Ga., birthplace of the Cabbage Patch Kids, will turn out
for the 30th anniversary of BabyLand General(R) Hospital, home of the
Cabbage Patch Kids. To help celebrate the 25th Birthday of the Cabbage
Patch Kids the town will host a Fall Leaf Festival steeped in Southern
Tradition and Hospitality. Activities at BabyLand General Hospital
include free birthday cake and punch, free goody bags, and rides and
activities for children. There will be a hometown parade, Agri-Fest,
Bake-off competition, vintage car show and much more. Visit
www.cabbagepatchkids.com for more details.

   The Cabbage Patch Kids' birthday celebration will continue
throughout the Fall with other fun-filled events including
Kidsfaire(TM), America's Family Expo with events in Pleasanton, CA,
Glendale, AZ, and Costa Mesa, CA; and Junta Hispana, a Hispanic
heritage celebration with events in New York, Chicago, Houston, Los
Angeles & Miami. For more information on the 25th Anniversary Kids and
a complete schedule of events, please visit
www.cabbagepatchkids25.com.

   About Original Appalachian Artworks

   Original Appalachian Artworks, Inc. (OAA), founded in 1978 by
Cabbage Patch Kids creator Xavier Roberts, is a privately held
corporation located in Cleveland, Georgia. Owners of the world famous
Cabbage Patch Kids brand and home to BabyLand General Hospital, one of
Georgia's top tourist attractions, OAA also manages a wide range of
other projects while continuing to deliver hand-stitched
one-of-a-kind, soft-sculpture Cabbage Patch Kids. A new "homeplace" is
being built for the 'Kids waiting to be adopted. Slated to open in
2009, BabyLand will be able to accommodate a reunion for "Adoptive
Parents" and their families. For additional information, visit
www.cabbagepatchkids.com.

   About 4Kids Entertainment

   With U.S. headquarters in New York City, regional offices for its
trading card business in San Diego, California, and international
offices in London, 4Kids Entertainment, Inc. (NYSE: KDE), worldwide
merchandise licensing agent for the Cabbage Patch Kids property, is a
global organization devoted to the creation, development, production,
broadcasting, distribution, licensing and manufacturing of children's
entertainment products. Through its wholly owned subsidiaries, 4Kids
produces animated television series and films, distributes 4Kids'
produced or licensed animated television series for the domestic and
international television and home video markets, licenses
merchandising rights worldwide to 4Kids' owned or represented
properties, operates Web sites to support 4Kids' owned or represented
properties, and produces and markets collectible trading card games.
Additionally, the Company programs and sells the national advertising
time in a four-hour "4KidsTV" block which airs on nearly 200
affiliated FOX television stations Saturday mornings. Beginning in
September 2008, the Company will also program and sell the national
advertising time in the five-hour Saturday morning block on The CW
television network. Additional information is available on the
www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv
game station site.

   About JAKKS Pacific, Inc.

   JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and
marketer of toys and consumer products, with a wide range of products
that feature some of the most popular children's toy licenses in the
world. JAKKS' diverse portfolio includes Action Figures, Art Activity
Kits, Stationery, Writing Instruments, Performance Kites, Water Toys,
Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction
Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and
Accessories, sold under various proprietary brands including JAKKS
Pacific(R), Play Along(R), Flying Colors(R), Creative Designs
International(TM), Road Champs(R), Child Guidance(R), Pentech(TM),
Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color
Workshop(R), JAKKS Pets(TM), EyeClops(TM) and Plug It In & Play TV
Games(TM). JAKKS is an award-winning licensee of several hundred
nationally and internationally known trademarks including Disney(R),
Nickelodeon(R), Warner Bros.(R), World Wrestling Entertainment(R),
Ultimate Fighting Championship(R) and Cabbage Patch Kids(R). JAKKS and
THQ Inc. participate in a joint venture that has worldwide rights to
publish and market World Wrestling Entertainment video games. For
further information, visit www.jakks.com.

   The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of
the Exchange Act. These statements may involve risks and uncertainties
that could cause actual results to differ materially from those
described in such statements. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove
to have been correct. Important factors beyond the Company's control,
including general economic conditions, consumer spending levels,
competition from toy companies, motion picture studios and other
licensing companies, the uncertainty of public response to the
Company's properties and other factors could cause actual results to
differ materially from the Company's expectations.

   Cabbage Patch Kids(R) (C)2008 Original Appalachian Artworks Inc.,
All Rights Reserved.

   Play Along(R) & (C) 2008 Play Along, a division of JAKKS Pacific,
Inc. All Rights Reserved.

JAKKS Pacific
Jen Bernstein, Office: 954-596-2210
Cell: 305-788-6878
Jenb@jakks.com
or
4Kids Entertainment
Derek Musso, 646-822-4263
dmusso@4kidsent.com
or
Original Appalachian Artworks Inc.
Margaret McLean, 706-865-2171, Ext. 241
Margaret.mclean@cabbagepatchkids.com

Copyright Business Wire 2008