Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE...

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

Partnership Brings Together Leaders in Mobile Advertising and
Location-Based Services to Create Exclusive Advertising Opportunity
BOSTON--(Business Wire)--
Quattro Wireless (www.quattrowireless.com), North America's best
performing mobile ad network, and uLocate Communications
(www.ulocate.com), the world's leading publisher of mobile
location-based services, today announced a partnership that will
present brands with unprecedented advertising opportunities to target
and serve iPhone owners through an industry-first location-based
advertising service. The deal extends Quattro's In-App Network by
leveraging uLocate's WHERE(TM) application to deliver location-based
overlays for Quattro's innovative iPhone ad units. In addition,
Quattro and uLocate will develop new ad-sponsorships for
location-based keyword search, Widgets and Map options within WHERE.

WHERE, one of the most popular location-based applications in
Apple's iPhone App Store, will utilize Quattro's dynamic ad serving
platform to enable highly targeted in-application ads to be served to
iPhone users based on contextual, demographic, behavioral and location
information. WHERE's location-based service will be added to Quattro's
industry leading Video, Call, In-Application, iTunes and Popover
iPhone ad units. Under the deal, ad inventory for the WHERE
application on the iPhone is available exclusively through the Quattro
In-App Network and for Quattro's flagship advertisers such as Toyota,
Herbal Essences, Sony, Comcast and LionsGate.

WHERE helps users connect with the people, places and things
around them by delivering geographically relevant retail, business and
event information, as well as entertainment content. By
contextualizing advertising with location through a consumer's
proximity and active search, Quattro and uLocate will create a premium
and unprecedented advertising opportunity for brand marketers to
elevate the mobile ad market. By example, Quattro and WHERE will
enable rich advertising opportunity with:

Search-To-Map Keyword Advertising whereby search results can be
paired with contextual advertisements--i.e. Walgreen's could purchase
the keywords "headache" and "Advil" to drive consumers to the closest
store.

Widget Sponsorship allows multi-product or multi-channel brands
such as Wal-Mart or Staples to highlight their store locations on the
widget map home page and provide product specials.

WHERE(TM) Widget Banners inside BuddyBeacon and Local Search will
be targeted to user behavior and widget type as well as provide full
"Click To" functionality--ie. Click-To-Maps or Click-To-Video--to
extend the interactive advertising experience.

"Our iPhone-exclusive partnership with uLocate is the latest
example of Quattro's leadership in providing advertisers and
publishers with unsurpassed access to iPhone users and unprecedented
premium advertising opportunities," said Andrew Miller, CEO of Quattro
Wireless. "Quattro has the largest network of adapted Publisher web
sites for the iPhone--ranging from NFL to CollegeHumor.com to CBS
News--and the addition of WHERE adds a sought after location element
and cements our reputation as the go-to partner for brands that want
to target the coveted iPhone market."

"The popularity of WHERE among iPhone users makes it an ideal
platform for brands seeking innovative ways to reach a highly relevant
and receptive audience," said Walt Doyle, CEO, uLocate Communications.
"Together with Quattro Wireless, we are offering an unprecedented
level of context to advertisers as we leverage the power of location
to deliver the right message at precisely the right time."

"Coupling Quattro with location-based service WHERE creates a
compelling advertising opportunity on the iPhone. Being able to place
one of my client's ads in front of a consumer headed to a Wal-Mart or
a Walgreens is a premium opportunity for Brand in Hand and its
clients," said John Hadl, CEO of Brand In Hand whose clients include
Procter & Gamble, American Express and Essurance. "By adding proximity
of a consumer's location to a brand's media placement, we can invest
in media much closer to a moment of truth, a sale."

A tutorial for the advertising units available through Quattro and
WHERE is available at www.QuattroWireless.com.

About Quattro Wireless

Quattro Wireless is North America's best performing mobile
advertising network, specializing in taking wired assets to the
wireless world. With the industry's only pre- and post-click
technology platform, Quattro provides category leading Publishers and
Premium branded advertisers with a turnkey solution to extend their
internet offering to the mobile web. Publishers leverage Quattro's
proprietary mobilization technology and interactive feature set to
launch dynamic, ad supported mobile web versions of their wired web
sites. Advertisers partner with Quattro to design, develop and serve
targeted and interactive campaigns to the highly engaged Quattro
Network audience. Quattro Wireless was founded in 2006 by proven
mobile pioneers and is headquartered in Waltham, Mass. For more
information, please visit http://www.quattrowireless.com.

About WHERE(TM)

WHERE, a service of uLocate Communications, connects consumers
with people, places and things through the power of location. Whether
finding friends in a crowded city, locating the lowest gas prices,
satisfying a craving for a latte or scoring tickets to a local show,
it's all about navigating your world. WHERE lets consumers personalize
their mobile experience while exploring and sharing interests with
friends. Whatever your pursuits, WHERE delivers the best in local
information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal,
Starbucks, Buddy Beacon(R) and more.

Available on most major carriers including Alltel, AT&T, Boost,
Helio, metroPCS and Sprint, the WHERE platform channels the power of
location to the latest mobile devices including Nokia, BlackBerry and
the iPhone. For more information, please visit www.where.com.

For Quattro Wireless
Amy Hunter or Melissa Hyland, 949-608-0276
quattro@globalresultspr.com

Copyright Business Wire 2008