Singapore luxury hotel dedicates floor to the ladies

SINGAPORE Tue Sep 9, 2008 12:36pm EDT

A deluxe suite of the Naumi hotel in Singapore is shown in this handout photo released to Reuters September 9, 2008. REUTERS/Naumi Hotel/Handout

A deluxe suite of the Naumi hotel in Singapore is shown in this handout photo released to Reuters September 9, 2008.

Credit: Reuters/Naumi Hotel/Handout

SINGAPORE (Reuters Life!) - A luxury boutique hotel in Singapore has set aside a whole floor for women, decking it out with designer amenities and female-only staff.

The Naumi hotel, which opened this year in Singapore's central business district, said the concept was intended to give women travelers a sense of security and privacy in luxurious surroundings.

"There weren't any hotels we knew that had a dedicated floor for ladies," marketing manager Adeline Quek told Reuters.

"More women are traveling around the Asia Pacific, whether it is for work, business or leisure and we wanted to provide them with a sense of peace and a feeling of being at home.

The 40-suite hotel has five ladies-only suites, hidden behind a glass panel on one floor which is accessed by a key card system. A sign on the panel reads "Naumi says... for ladies only" and men are strictly forbidden.

Special female touches on the floor include in-room cosmetics such as make-up remover, toner and aromatherapy products from all-natural Australian brand Aesop and pink and grey flowery wallpaper.

Quek said guests were mainly business executives and well-heeled women on shopping trips or holiday from Europe, Australia, Indonesia and Hong Kong. Occupancy of the floor has been 80 percent since the hotel opened, she added.

And if female guests want to entertain men in their room, Quek said the hotel recommends they stay in their regular suites.

Rooms at the Naumi are priced at between $420 and $600.

(Writing by Miral Fahmy; Editing by Jerry Norton)

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