Fall Detection and Mobile GPS Tracking Bracelet a Huge Hit at AARP 50th Anniversary...

Wed Sep 10, 2008 8:00am EDT

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Fall Detection and Mobile GPS Tracking Bracelet a Huge Hit at AARP 50th Anniversary Event

    BrickHouse Security Unveils the Innovative New BrickHouse Alert
   Technology Offering Total Coverage Both in the Home or on the Go
NEW YORK--(Business Wire)--
BrickHouse Security, one of the most trusted providers of
surveillance technologies to federal and state law enforcement
agencies across the country, unveiled the groundbreaking BrickHouse
Alert at last week's national AARP convention in Washington, D.C. The
BrickHouse Alert is a combination of the most requested security needs
by AARP members and functions as part personal emergency response
system, part home alarm and part GPS tracking bracelet. The
new BrickHouse Alert was in high demand and all the rage amongst AARP
attendees.

   The new BrickHouse Alert offers the most complete, and
comprehensive emergency response coverage in North America with
trained live personnel 24/7 ready to assess any situation and spring
into action.

   Disruptive Technology Displaces Old-Fashioned Security

   Most seniors are paying $40 - $60 a month for a home alarm that
leaves them unprotected against the most common issue facing
seniors...falls when alone. Some seniors also pay an additional $40 -
$100 a month for a cell phone they have trouble using and only need in
an emergency. BrickHouse Alert has managed to combine all these
technologies into an affordable package for seniors for a low monthly
fee, while providing the equipment on loan free of charge.

   "There are three major dangers for seniors: Falling and being
unable to call for help, wandering due to Alzheimer's Disease, and
medication errors," said nationally known seniors care and "Nana"
technology expert Andrew Carle.

   "We were honored to launch BrickHouse Alert at the AARP National
Convention," said BrickHouse Security founder Todd Morris. "BrickHouse
Alert was created to protect our families at every stage of life,
giving them the freedom to live independently without being
alone while addressing the major dangers for seniors. BrickHouse
Security continues its commitment to be a trusted source of personal
security, safety and protection."

   The in-home/on the go BrickHouse Alert coverage includes:

   Tele-Assist "In-The-Home" Fall Alert & Inactivity Detection:

   Tele-Assist provides complete in-home assistance while allowing
privacy and extreme simplicity. "It's so easy to use, one doesn't even
need to push a button, and help is on its way," stated Todd Morris,
CEO BrickHouse Security. "We designed this all inclusive system
to provide the aging American population with the confidence to live
independently with an added level of home security to keep them safe
from intruders."

   The first of its kind features include:

   --  Fall Alert
        Automatically sends for help if the wearer falls and can't
        push the panic button or call out for help

   --  No Activity Alert
        Tracks body movement and calls for help if expected activity
        is not sensed

   --  Intruder Alarm
        Automatically lets police know if intruders are detected

   --  Live Personal Reminders & Caring Personal Assistant
        A live person will remind them of events, medication, doctors
        appointments and even wait for them to take out the trash

   --  Emergency Alert Pendant
        Worn around the neck to alert help and used to answer any
        incoming call if the wearer is unable to get to the phone

   Mobile GPS Bracelet with Wander Alert:

   The Mobile GPS Bracelet with Wander Alert quickly and accurately
alerts the wearer's family members, doctors, or emergency workers in
case of emergency and puts them in direct communication. Perfect for
the elderly, children, or just someone going off on their own, the
BrickHouse Alert Mobile GPS provides live, real-time GPS tracking and
immediate assistance when and where it is needed.

   The Mobile GPS Bracelet features include:

   --  GPS Location Aware
        In an emergency, BrickHouse Alert can find the wearer and send
        help anywhere

   --  Safety Zone Wander Alert
        Family and emergency personnel will get notified via e-mail or
        cell phone upon wandering outside of geographic zone

   --  Built-In Speakerphone
        Live 2-way communication with emergency personnel, friends and
        family

   Dedicated Professional Monitoring Service is on call 24/7 with
live operators standing by to assist anyone in need. BrickHouse
Security's Dedicated Professional Monitoring Service currently
monitors over 900,000 people nationwide. BrickHouse Security's skilled
operators are heavily trained in Personal Emergency Response
Systems (PERS) and Intruder alarm to provide seniors with the highest
quality of service. BrickHouse Alert can evaluate any situation and
notify police, fire or ambulance at a moment's notice, as well as
contact family members.

   About BrickHouse Security.com

   Headquartered in New York, BrickHouse Security is dedicated to
assisting the public and government with their security, safety,
protection, GPS tracking, covert surveillance, and
counter-surveillance needs. Each day the Company and its products
protect thousands of customers from around the world, utilizing
innovative concepts and technologies to meet their growing needs.
Security professionals, law enforcement and parents turn to BrickHouse
Security's knowledgeable industry leading experts as their sole source
for security over all other retailers for their most sensitive of
needs. BrickHouse Security offers products designed solely for your
security, safety, prevention, and retrieval of everything our
consumers' hold important to their hearts.

The Rose Group
Whitney Ashley / Clarke De Pastino
310.280.3710
Whitney@therosegrp.com / Clarke@therosegrp.com

Copyright Business Wire 2008