Isn't It Grand! Michaels(R) Opens 1000th Store
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Nation's largest arts & crafts store marks milestone IRVING, Texas, Sept. 10 /PRNewswire/ -- Michaels, the nation's largest arts and crafts specialty retailer with annual sales topping $3.3 billion, opens its 1000th store on Sunday, September 14 at its newest store in San Antonio. (Logo: http://www.newscom.com/cgi-bin/prnh/20080910/LAW526LOGO) "This important milestone comes at a time when we are actively evolving our business to reflect our customers' needs," said Brian C. Cornell, Michaels Chief Executive Officer. "The 1000th store celebration marks not only how far we've come as a company, but how we are continuing to improve as we expand past the one-thousand-store mark." One visible change will be a new logo that will roll out nationally in Michaels ads the week leading up to the opening ceremony at the 1000th store, located on West Loop 1604 North at Alamo Ranch shopping center. "We have done extensive consumer research that tells us our customers are looking to us for more creative inspiration than ever before," said Stuart Aitken, Chief Marketing Officer. "We are looking at every department and every aisle to see how we can provide our customers with what they've told us they want." "Our new logo and tagline are an outward symbol that signifies how we have listened to our customers," said Aitken. "She wants to create memories, enjoy and be inspired by her creative activities and spend more meaningful time with her children. She is looking for a place that pushes her imagination, allows for self-expression and personal enrichment through innovation and new, creative products. And Michaels is the place Where Creativity Happens." Michaels has continued to invest in new customer-focused programs to keep the company growing and moving forward in a difficult economy. Aitken cites the company's new creative arts program for children, "The Knack", which launched in March 2008, as a successful new initiative that is proving the growth strategy is working. "The Knack" includes online and in-store components, including free events and project demonstrations in conjunction with top children's craft brands such as Crayola, Klutz, and American Girl. Michaels offers creative inspiration with more than 40,000 different products, from art supplies and needle crafts to home decor, jewelry making and scrapbooking. Michaels is also the nation's largest custom framer. For more information, go to http://www.michaels.com. About Michaels Founded in 1973, privately-held Michaels Stores, Inc. is the largest specialty retailer of arts and craft supplies. With 1,000 stores in the United States and Canada, the company is the top destination for arts, apparel arts, bakeware, beading/jewelry making, art supplies, floral, framing, general crafts, kids' crafts, home decor, scrapbooking, seasonal, wedding, and yarn and needle crafts. The stores also provide inspiration and education to customers of all ages with in-store events, classes, project sheets and The Knack(SM), a unique program designed specifically for children to discover their creativity. Media Contact: Suzanne Miller or Kristen Kauffman (817) 329-3257 firstname.lastname@example.org email@example.com SOURCE Michaels Suzanne Miller, firstname.lastname@example.org, or Kristen Kauffman email@example.com, both for Michaels, +1-817-329-3257
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