Cellebrite Announces Native Support for iPhone!

Thu Sep 11, 2008 10:00am EDT

* Reuters is not responsible for the content in this press release.

The UME-36 is the First Synchronization Device to Provide Native
                      Support for Apple's iPhone
FRANKLIN LAKES, N.J.--(Business Wire)--
Cellebrite USA Corp., the industry leader in mobile phone content
transfer and backup solutions, announced native support for the
universally popular iPhone, on their UME-36 synchronization device.
Native iPhone support represents user interface breakthrough, allowing
users to transfer customer's phonebook, from phone to phone, over a
direct cabled connection, without requiring a PC or additional
software. Over 50,000 Cellebrite UME-36 devices are currently used
EXCLUSIVELY by all major carriers in the US, including Verizon
Wireless, AT&T, Sprint, T-Mobile, US Cellular and 50 additional
carriers.

   Cellebrite has approximately 90% market share in point of sales
synchronization solutions. The portable, stand-alone UME-36 device
requires no PC for use, and supports more than 1500 past and current
cellular phones. By leveraging its industry leading library of
supported phones, the UME-36 enables end users to enter a store with
almost any phone and get their phonebook transferred to their new
device with the touch of a button.

   "We are proud to provide this new feature functionality to support
all our potential and existing customers. It represents a milestone
development--although some third parties claim to support the iPhone,
none do so natively. The UME-36 connects directly to an iPhone using a
USB cable, and does not require lengthy PC import/export processes
over multiple PC applications, as some other so-called iPhone
solutions are doing. We can read or write content to, or from all
current generations of the Apple iPhone. The UME-36 supports the
iPhone plug-and-play, like any other handset supported by the UME-36,
retaining the unparalleled ease of use Cellebrite users have come to
expect," said Adi Ofrat, the company's CEO.

   About Cellebrite USA Corp.

   Established in 1999, Cellebrite provides solutions for mobile
phone data management, with over 50,000 product units deployed
worldwide and millions of end users. Cellebrite's products enable
commercial data management as well as forensic data analysis.
Cellebrite has over 80 commercial customers who are the world's
premier carriers and retail chains, including Verizon Wireless, AT&T,
Spring/Nextel, T-Mobile, Orange and Telstra. Cellebrite's forensics
customers include highly respected national and local divisions of law
enforcement, anti-terror and public security units.

Ameba Marketing
Jen Moeckel, 858-946-0246
Jen@amebamarketing.com
or
Cellebrite USA Corp.
201-848-8552
Fax: 201-848-9982
info@cellebriteusa.com
www.cellebrite.com

Copyright Business Wire 2008
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