Eva Mendes Launches Home Decor Brand Exclusively at Macy's

Thu Sep 11, 2008 4:23pm EDT

* Reuters is not responsible for the content in this press release.

Vida Bedding Collection Features Bold Bedding Designs Offering
                     Everyday Luxury for the Home
NEW YORK--(Business Wire)--
Macy's (NYSE:M) and Eva Mendes today announced the exclusive
launch of an original home decor line, Vida, created with her partner
George Augusto. Vida will initially offer five vibrant bedding styles
featuring rich colors, dramatic patterns, the highest-quality
fabrications and romantic touches, all at an affordable price. The
Vida line is available at Macy's stores and on Macys.com beginning in
mid-September.

   "Vida is about easy luxury - the colors, fabrics and textures that
I live and love, brought to life in a stylish, comfortable and
affordable way," said Eva Mendes. "I'm excited to partner with one of
the strongest names in the retail industry and to see my passion for
design come to life."

   The new Vida bedding collection includes:

   Bettina -This saturated mix of warm colors is available in a
four-piece bedding set, which includes a comforter, bedskirt and two
standard shams, and the four-piece completer set featuring two
decorative pillows and two Euro shams.

   Queen size four-piece bedding set: $340

   Completer Set: $100

   Isabella -An elegant combination of gold and rich shades of mocha,
this pattern is available in a four-piece Jacquard bedding set
featuring a comforter, bedskirt and two standard shams.

   Queen size four-piece bedding set: $340

   Completer Set: $100

   Rosa - Combining the luxury of gold tones and ornate embroidery,
this pattern is available in a micro Sateen four-piece bedding set
featuring a comforter, bedskirt and two standard shams, and a
four-piece completer set that includes two decorative pillows and two
Euro shams.

   Queen size four-piece bedding set: $425

   Completer Set: $100

   Kalia - The romantic detailing of Kalia provides a dramatic accent
to any bedroom and is available in a four-piece bedding set with a
comforter, bedskirt and two standard shams.

   Queen size four-piece bedding set: $340

   Completer Set: $100

   Jayde - Bringing the vibrancy and beauty of nature indoors, this
floral pattern is available in a four-piece Jacquard bedding set
featuring a comforter, bedskirt and two standard shams. Please note,
this bedding style will only be available in Florida stores.

   Queen size four-piece bedding set: $340

   Completer Set: $100

   Additionally, Vida will offer sheet sets on macys.com in both
ivory and gold for easy coordination with any of the bedding
collections. Queen-size sheet sets will retail for $130, and are also
available in King and California King sizes.

   "Macy's partnership with Eva Mendes represents our continued
dedication to offering customers the most diverse and compelling
family of brands in fashion and home," said Tim Adams, Chairman and
CEO of Macy's Home Store. "Vida will have a broad appeal with its
modern take on classic designs for the home at an affordable price,
not to mention the star power of Eva - a talented and respected name
in the fashion and entertainment world."

   Mendes will make appearances at select stores to celebrate the
debut of her new line, with the first events at Macy's Dadeland in
Miami, FL, and Macy's Aventura in Aventura, FL on September 20th.

   The exclusive launch of Vida coincides with Macy's 150th birthday
celebration this fall.

   About Vida

   Vida is created and designed by Eva Mendes and George Augusto in
partnership with Maytex, and will be produced and distributed
exclusively to Macy's.

   About Macy's

   Macy's, the largest retail brand of Macy's, Inc., delivers fashion
and affordable luxury to customers at more than 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam. Offering
distinctive assortments including exclusive fashion and home brands,
Macy's stores are operated by four regionally based retail divisions -
Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an
online store at macys.com.

   For Macy's media materials, please visit our online pressroom at
www.macys.com/pressroom.

Macy's
Holly Thomas, 646-429-5250
holly.thomas@macys.com

Copyright Business Wire 2008
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