Eva Mendes Launches Home Decor Brand Exclusively at Macy's
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Vida Bedding Collection Features Bold Bedding Designs Offering Everyday Luxury for the Home NEW YORK--(Business Wire)-- Macy's (NYSE:M) and Eva Mendes today announced the exclusive launch of an original home decor line, Vida, created with her partner George Augusto. Vida will initially offer five vibrant bedding styles featuring rich colors, dramatic patterns, the highest-quality fabrications and romantic touches, all at an affordable price. The Vida line is available at Macy's stores and on Macys.com beginning in mid-September. "Vida is about easy luxury - the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way," said Eva Mendes. "I'm excited to partner with one of the strongest names in the retail industry and to see my passion for design come to life." The new Vida bedding collection includes: Bettina -This saturated mix of warm colors is available in a four-piece bedding set, which includes a comforter, bedskirt and two standard shams, and the four-piece completer set featuring two decorative pillows and two Euro shams. Queen size four-piece bedding set: $340 Completer Set: $100 Isabella -An elegant combination of gold and rich shades of mocha, this pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams. Queen size four-piece bedding set: $340 Completer Set: $100 Rosa - Combining the luxury of gold tones and ornate embroidery, this pattern is available in a micro Sateen four-piece bedding set featuring a comforter, bedskirt and two standard shams, and a four-piece completer set that includes two decorative pillows and two Euro shams. Queen size four-piece bedding set: $425 Completer Set: $100 Kalia - The romantic detailing of Kalia provides a dramatic accent to any bedroom and is available in a four-piece bedding set with a comforter, bedskirt and two standard shams. Queen size four-piece bedding set: $340 Completer Set: $100 Jayde - Bringing the vibrancy and beauty of nature indoors, this floral pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams. Please note, this bedding style will only be available in Florida stores. Queen size four-piece bedding set: $340 Completer Set: $100 Additionally, Vida will offer sheet sets on macys.com in both ivory and gold for easy coordination with any of the bedding collections. Queen-size sheet sets will retail for $130, and are also available in King and California King sizes. "Macy's partnership with Eva Mendes represents our continued dedication to offering customers the most diverse and compelling family of brands in fashion and home," said Tim Adams, Chairman and CEO of Macy's Home Store. "Vida will have a broad appeal with its modern take on classic designs for the home at an affordable price, not to mention the star power of Eva - a talented and respected name in the fashion and entertainment world." Mendes will make appearances at select stores to celebrate the debut of her new line, with the first events at Macy's Dadeland in Miami, FL, and Macy's Aventura in Aventura, FL on September 20th. The exclusive launch of Vida coincides with Macy's 150th birthday celebration this fall. About Vida Vida is created and designed by Eva Mendes and George Augusto in partnership with Maytex, and will be produced and distributed exclusively to Macy's. About Macy's Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com. For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom. Macy's Holly Thomas, 646-429-5250 firstname.lastname@example.org Copyright Business Wire 2008
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