German butcher admonished for naked woman advert

BERLIN Thu Sep 11, 2008 8:00am EDT

BERLIN (Reuters) - Germany's national advertising council has admonished a butcher for putting on its adverts and delivery trucks pictures of a naked woman with the slogan "Meat Products, Fresh Service" stamped across her body.

The council said on Thursday that the adverts by G&M Fleischwaren Frischdienst (www.gm-fleisch.de) were degrading and anti-woman.

"Such an advert blatantly violates the council's codes on discrimination and degradation in advertising," the council said in a statement. "Equating a woman with fresh meat is degrading and highly misogynist."

The firm near Stuttgart has agreed to remove the slogan, but is keeping the woman, whose back and shoulders are visible.

A G&M spokeswoman defended the advertisement, saying the company did not see it as inappropriate after the controversial stamp was removed.

(Reporting by Josie Cox; editing by Andrew Roche)

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