Natrol(R) Cholest Intercept(TM) Can Lower Cholesterol by as Much as 15 Percent in...

Natrol(R) Cholest Intercept(TM) Can Lower Cholesterol by as Much as 15 Percent in as Little as 1 Month(a)

September is National Cholesterol Education Month
CHATSWORTH, Calif.--(Business Wire)--
According to recent statistics compiled by the American Heart
Association, more than 105 million U.S. adults (age 20 and older) have
elevated cholesterol levels, defined as a total blood cholesterol
level of 200 or more milligrams per deciliter (mg/dL). Elevated
cholesterol levels -- categorized as "borderline high", "high", or
"very high" -- can increase the risk for cardiovascular disease,
having a heart attack, or dying of heart disease.(b)

Newly available is a drug-free, vegetarian product called Cholest
Intercept(TM), being launched this month by Natrol, Inc., a premier
marketer, manufacturer, and distributor of nationally branded
nutritional products. Taken as directed along with a heart-healthy
diet and exercise program,(c) Cholest Intercept(TM) is a natural,
safe, effective way to lower LDL ("bad") cholesterol by as much as 15
percent in as little as 4 weeks,(a) while also preserving HDL ("good")
cholesterol.(d)

The introduction of Cholest Intercept(TM), offered by Rite Aid and
www.Natrol.com, coincides with September's National Cholesterol
Education Month, representing a good time for consumers to check their
blood cholesterol, and take steps to lower it if it is high. September
is also a good time for consumers to learn about lipid profiles, as
well as food and lifestyle choices to help them reach healthy
cholesterol goals. A program of the National Heart, Lung, and Blood
Institute, National Cholesterol Education Month offers helpful
resources for consumers to use through its Web site at
http://hp2010.nhlbihin.net/cholmonth/.

U.S. Rite Aid stores are now offering a "buy one, get one free"
special on Natrol(R) Cholest Intercept(TM) ($12.99 for 60 tablets)
through September 27, 2008. Natrol is also providing information to
help consumers learn more about cholesterol and health, including a
Cholesterol Control Tip Sheet inside every Cholest Intercept(TM)
package. Additionally, Natrol has produced a Quest For Lower
Cholesterol brochure for consumers and health food retailers. Both the
tip sheet and brochure can be obtained by calling Natrol at
1-800-2NATROL (1-800-262-8765).

According to Dr. Michael Yatcilla, Natrol's Vice President of
Research and Development, "Cholest Intercept(TM) contains an advanced
formula of plant sterols that can actively compete with food
cholesterol for absorption in the small intestines. When Cholest
Intercept(TM) is taken with meals, the body absorbs less cholesterol
from fish, meat, dairy, eggs, and other animal products. This results
in lower levels of LDL cholesterol in the blood."(d)

He added, "Additionally, Cholest Intercept(TM) contains B-vitamins
which have been shown to help maintain normal homocysteine levels that
are already in the normal range. Healthy homocysteine levels are
important for cardiovascular health."(d)

Cholest Intercept(TM) features plant sterols by Heart Choice(R), a
premium ingredient brand (Natrol(R) Cholest Intercept(TM) is the only
supplement with this ingredient in tablet form).(e) Plant sterols --
which naturally exist in low amounts in various fruits, vegetables,
nuts, and other foods -- have been clinically studied for their
cholesterol lowering abilities. Two Cholest Intercept(TM) tablets,
taken three times daily with meals, provide a clinically effective
plant sterol dose of 2 grams per day.(d)

While Cholest Intercept(TM) is not intended to replace
cholesterol-lowering medications, it can be safely taken in
conjunction with cholesterol-lowering statin drugs. As with all
medications and supplements, it's important to consult a health care
professional before taking Cholest Intercept(TM) with prescription
therapy.

Natrol supplements are available at health food, drug and grocery
stores, mass market-retailers, Natrol.com and other online retailers.
For more information, interested persons can go to www.Natrol.com, or
call 1-800-2-NATROL (1-800-262-8765).

About Natrol - Nourishing the Potential of Mind and Body(SM)

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned
subsidiary of Plethico Pharmaceuticals Limited. Plethico
Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an
herbal/nutraceutical-focused Indian Company, engages in the
manufacture, marketing, and distribution of pharmaceutical and allied
healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands
representing quality nutritional supplements, functional herbal teas,
and sports nutrition products. Established in 1980, Natrol's portfolio
of brands includes: Natrol(R), MRI, Prolab(R), BioSil(R), Laci Le
Beau(R), Promensil(R), Trinovin(R), Nu Hair(R), and Shen Min(R). The
company also manufactures supplements for its own brands and on behalf
of third parties.

Natrol distributes products nationally through more than 54,000
retailers, as well as internationally in over 40 other countries
through distribution partners and subsidiaries in the UK and Hong
Kong. For more information, call 1-800-2-NATROL (1-800-262-8765) or
visit www.Natrol.com.

(a) Individual results will vary.

(b) Sources: National Center for Health Statistics; National
Heart, Lung, and Blood Institute.

(c) Heart disease risk may be reduced by consuming foods and
supplements containing a combined total of at least 400mg of plant
sterols per meal, ingested twice daily, for a total daily intake of at
least 800mg of plant sterols, as part of a diet low in cholesterol and
saturated fat. One Cholest Intercept(TM) serving of two tablets
supplies 1,000mg of plant sterols.

(d) These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure
or prevent any disease.

(e) Heart Choice(R) is a trademark of the Cognis Group, and used
under license.

(Images / Interviews / Samples / White Paper available)

for Natrol, Inc.
Taylor Public Relations (TPR)
Stacy Taylor, 714-791-0848
Stacy@TaylorPublicRelations.com

Copyright Business Wire 2008