'Evian Les Petits' Makes Debut in the United States

Mon Sep 15, 2008 8:03am EDT

* Reuters is not responsible for the content in this press release.

The World's #1 Brand of Premium Natural Spring Water Announces Evian Just for
Kids

ATLANTA, Sept. 15 /PRNewswire/ -- Evian(R) Natural Spring Water is
splashing into children's lunch boxes this back-to-school season with Evian
Les Petits, the first kid's pack of premium natural spring water dedicated to
children. Starting this fall, six-packs of the Evian Les Petits bottles will
make their debut in stores across the US.
    With the active lifestyle that most children lead, it is important for
them to quench their thirst with water.  Replacing sweetened beverages with
water is a great way to not only keep them hydrated, but also to lower a
child's calorie intake. Evian Les Petits offers a pure, fun and natural way
for kids to enjoy water.
    "Water is an important part of maintaining a healthy lifestyle for
children, and we want to help parents to encourage their children to drink
more of it," said Jeff Caswell, VP of Marketing for Evian North America.
"Evian Les Petits is a great solution for parents, especially those with an
on-the-go lifestyle, who always want to make sure their children are hydrated
and replenished, whether at school, playing sports, at the playground or in
the car."
    Evian has created fun graphics to complement the new bottles and
packaging.
Easily held by kids, these miniature bottles utilize Evian's signature pink
and blue colors with some added kid-friendly flare. The new artwork features
graphics of trendy, urban mothers with their children, as well as images of
colorful sea creatures.
    A 330ml Evian Les Petits bottle will fit neatly into a child's lunch bag
or go perfectly with their favorite healthy after-school snack.
    Evian Les Petits will be available in stores across the country, such as
Target and Safeway, as well as at regional outlets such as Fresh Direct in New
York City, Publix in Florida, Ralphs in California, Winn-Dixie in Florida and
Louisiana, Jewel in Chicago and Schnucks and Dierbergs in St. Louis with a
suggested retail price of $5.49.
    About Evian
    Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium natural spring water. Every drop of Evian takes over 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.
    Today, Evian is a brand of the Danone Group, a leader in the food industry
and number one by volume in the world for packaged water and dairy products.
Evian first entered the U.S. market in 1978, where it was served in the finest
bars and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.
SOURCE  Evian Natural Spring Water

Katie Murphy, 5W Public Relations for Evian Natural Spring Water,
+1-212-999-5585, kamurphy@5wpr.com
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