Jayson Woodbridge, Vintner of Layer Cake Wines, Announces Philippe Melka Will Join...

Jayson Woodbridge, Vintner of Layer Cake Wines, Announces Philippe Melka Will Join Team

All Star Winemaking Team Adds Napa Valley Cabernet Sauvignon to
Collection of Global, Handcrafted Wines; Brand Experiencing Great
Momentum in Market
ST. HELENA, Calif.--(Business Wire)--
Jayson Woodbridge, renowned global winemaker and owner/winemaker
of Hundred Acre and Layer Cake wine brands, today announced that
celebrated winemaker, consultant and good friend, Philippe Melka, will
join his Layer Cake winemaking team. Layer Cake Wines demonstrate
Jayson Woodbridge's vision of crafting wines based on his own personal
experiences and journeys with people and vineyards around the globe.
The high quality, handcrafted wines consist of a one hundred percent
Old Vine Primitivo (Zinfandel) from Puglia, Italy, Shiraz from the
Barossa Valley and South Australia, a Cotes Du Rhone from the Rhone
Valley in France, and a Malbec from Mendoza, Argentina, all retailing
for just $15.99 - an incredible value. With today's announcement
Jayson also said he will roll out a small allotment of Layer Cake Napa
Valley Cabernet Sauvignon.

"This is an exciting time for Layer Cake Wines," said Jayson
Woodbridge. "We're having an amazing experience, incredible growth and
a response from our customers that makes us all proud. With today's
announcement, my old friend Philippe Melka joins my team of talented
winemakers and adventurers as we introduce some of the fruits of our
labor: Our 2007 Napa Valley Cabernet Sauvignon, which is partially
barrel fermented, hand sorted and definitely hand crafted. Philippe
tasted this wine, and told me that he really loved it and thought it
was a great deal, adding that he wanted to work with the Layer Cake
winemaking team. It's great to have him on board," Jayson said.

"This is great fun for me," said Philippe Melka. "Jayson and I
have worked together for a long time. When he told me about his vision
for Layer Cake I wanted to be a part of it. The idea of making wines
in distant lands with a true understanding of the terroir of the place
and how the wines should be made, and then delivering such great wines
at these price points is rare, and I'm thrilled to join Jayson in his
efforts. His vision for Layer Cake is something I have believed in for
a long time," he continued.

With Jayson as the vision behind the brand overseeing all
winemaking, and Philippe at his side, they work with the star-studded
line-up of winemakers at Layer Cake including Helen Mawson, who
contributes to the Malbec from Argentina, and is also the winemaker
for Winter, a highly acclaimed Napa Valley Cabernet Sauvignon. Mawson
is also known for her work with Philippe at Vineyard 29, and with
Jayson at Hundred Acre. Marc Nanes, who has also worked with Jayson at
Hundred Acre for years and is closely involved with the Layer Cake
Barossa and South Australia Shiraz, got his start in Napa Valley
working with star brands such as Quintessa and St. Clement Vineyards.
Also working with the team is Jayson's brother Cameron who has been at
his side for years and will release his own Napa Valley Cabernet
Sauvignon this fall called Stormy Weather.

Layer Cake Wines are quickly building momentum across the country
as wine lovers discover these rich, lush and complex expressions of
unique varietals from places around the globe. Both the 2007 Layer
Cake Malbec from Argentina and the 2006 Layer Cake Primitivo from
Puglia made Nielson's top 10 list of the top performing labels
introduced to the market in the first half of 2008. Winemaker Jayson
Woodbridge and his team focus on making wines from unique locations
that have a sense of history and family, and the Layer Cake Wines
symbolize time, terroir and something that can only be hand made. As a
result, every Layer Cake wine is a true and distinct reflection of the
farmers, the land and Jayson Woodbridge's own style of winemaking.

With the fall release of the Napa Valley Cabernet Sauvignon, along
with this year's release of Primitivo, the Cote Du Rhone and the
Argentine Malbec from Mendoza, Layer Cake continues to venture beyond
Australia and the original Barossa Valley Shiraz. Jayson is now
realizing his vision of Layer Cake Wines representing countries,
people and traditions of craftsmanship. Most of the Layer Cake Wines
are at a suggested retail price of $15.99. The Napa Valley Cabernet
Sauvignon will retail for $30.00. All the Layer Cake Wines are
available in limited quantities, and distributed throughout the United
States by Vintage Point.

Formed in March 2006, Vintage Point offers a full range of winery
services and a national sales and marketing team that specialize in
channel management, placing luxury wines in the optimal retail and
restaurant outlets. Vintage Point's domestic and international clients
include Luna Vineyards, Arnold Palmer Wines, Jayson Woodbridge's
Hundred Acre, Gold and Layer Cake Wines, JM Cellars, Goose Ridge
Estate Vineyards and Winery, Stonecap Wines, Mason Cellars, John's
Blend and Joseph Carr Vineyards. The three partners, David Biggar,
President, Tom Peterson, Chief Operating Officer, and Teresa Sullivan,
Chief Financial Officer emphasize that "Partners in Wine" signifies
not only their own partnership, but the many partnerships they have
formed with the luxury wine trade.

Vintage Point is located at 564 Broadway, Sonoma, CA 94576 and can
be reached via phone (707) 939-6766, fax (707) 939-6765 or email:
david.biggar@vintagepoint.com. For more information on Layer Cake
Wines visit www.vintagepoint.com.

The Barn Group
Maggie Zeman, 707-433-0363
Maggie@BarnGroup.com

Copyright Business Wire 2008