Payless and Shoppers Take Steps in the Fight Against Breast Cancer This October
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Fifth Annual Taking Steps to Fight Breast Cancer Program Features 2008 Limited-Edition Slip-Knot Charm Bracelet for Only $2; 100 Percent of Net Profits from Bracelet Sales Go to Susan G. Komen for the Cure(R) TOPEKA, Kan., Sept. 17 /PRNewswire-FirstCall/ -- This October, Payless will inspire shoppers to show their support for breast cancer awareness with this year's must-have accessory item -- the 2008 slip-knot bracelet. The nation's largest specialty footwear retailer is, once again, proud to offer a limited-edition, breast cancer awareness item for just $2 in all its stores and Payless.com(R) -- enabling everyone to support the cause. "The popularity of last year's slip-knot bracelet spurred us to bring the item back for 2008," said LuAnn Via, president and chief executive officer for Payless. "Our breast cancer awareness program is very democratic and accessible -- offered chain-wide in all our nearly 4,500 stores for just $2. At this price point, we are working hard to ensure everybody can join in and support this important cause." The bracelet features a pink adjustable stretch cord with a newly designed metal charm featuring the breast cancer awareness ribbon and engraved on the backside with "2008." This is Payless' fifth annual Taking Steps to Fight Breast Cancer program to benefit breast cancer research and community outreach. Over the past four years, Payless and its shoppers have raised more than $2 million for breast cancer awareness through the program. In just four years, Payless has joined the ranks of Komen for the Cure's "Million Dollar Council." Payless said it will again donate 100 percent of the net profits from the bracelet sales to Susan G. Komen for the Cure. To buy the $2 Payless bracelet, consumers can visit stores or shop http://www.payless.com beginning September 25. This is a limited-edition item and available only while supplies last. According to the American Cancer Society's 2008 facts and figures, breast cancer is the most common cancer diagnosed among American women of all ages and is second only to lung cancer in cancer deaths. In fact, one in eight American women will be diagnosed with breast cancer in her lifetime. For more information on breast health or breast cancer, contact Susan G. Komen for the Cure at 1-877 GO KOMEN (1.877.465.6636) or visit http://www.komen.org. About Susan G. Komen for the Cure(R) Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. We have invested well over $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. About Payless Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. The company operates more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com. Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, also headquartered in Topeka, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaeté for Payless(TM), Lela Rose for Payless(TM) and alice + olivia for Payless(TM), Patricia Field for Payless(TM), among others; Stride Rite, based in Lexington, Mass., focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, Englewood, Colo., the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate Attack(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com. SOURCE Payless ShoeSource, Inc. Mardi Larson, +1-612-928-0202, firstname.lastname@example.org, for Payless
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